Marketing Manager (Swedish Speaker)
Kaizen Gaming is looking for a Marketing Manager to lead the marketing strategy and execution for the Swedish market, while being based in their Malta office. Reporting to the Country Manager, the role is responsible for driving sustainable growth, strengthening the Betano brand, and delivering best-in-class marketing initiatives across all customer touchpoints.
The Marketing Manager will work closely with central Marketing, Commercial, Product, CRM, Performance Marketing, Content and Creative teams to develop and execute market strategies that deliver commercial results. The role ensures full compliance with the Swedish regulatory framework while managing local marketing efforts.
- Own the marketing strategy for Sweden, aligning local priorities with overall business objectives and commercial targets.
- Define and monitor key marketing KPIs, including customer acquisition, registrations, first-time depositors, conversion rates, CPA, retention, customer value and brand awareness.
- Develop and execute integrated marketing plans across brand, media, performance marketing, CRM, affiliates, sponsorships and partnerships.
- Manage the local marketing budget, ensuring efficient investment allocation and maximum return on investment.
- Lead the planning and localisation of campaigns, ensuring all creative assets resonate with Swedish audiences and reflect local market dynamics.
- Collaborate with HQ teams to optimise product positioning, customer experience and promotional strategies for the Swedish market.
- Manage relationships with local agencies, media partners, rights holders and external stakeholders to deliver impactful campaigns.
- Continuously monitor campaign performance, analyse customer and market insights, and identify opportunities to optimise growth.
- Monitor competitor activity, industry trends and regulatory developments to proactively adapt marketing initiatives.
- Prepare business reviews, performance reports and strategic recommendations for senior management.
- Ensure all marketing activities fully comply with Swedish advertising regulations, responsible gaming requirements and internal compliance standards.
- Act as the local marketing expert for Sweden, building strong collaboration across international teams and representing the market internally.
- Bachelor's degree in Marketing, Business Administration or a related field (required).
- 5+ years of experience in a marketing leadership role with a proven track record of driving commercial growth (required).
- Experience in online gaming, sports betting, digital entertainment or another highly regulated industry (preferred).
- Strong understanding of the Swedish market, consumer behaviour and media landscape (required).
- Proven experience managing integrated marketing campaigns across both online and offline channels (required).
- Strong commercial acumen with the ability to translate business objectives into effective marketing strategies (required).
- Excellent analytical skills and a data-driven approach to decision making (required).
- Experience managing marketing budgets and delivering measurable commercial results (required).
- Ability to work effectively with cross-functional teams across multiple locations and cultures (required).
- Strong communication, stakeholder management and project management skills (required).
- Passion for sports, gaming and digital entertainment (required).
- Fluency in Swedish and English, both written and spoken (required).
- Previous experience in the online betting or iGaming industry (nice-to-have).
- Experience working within regulated markets (nice-to-have).
- Experience managing external agencies and strategic partnerships (nice-to-have).
- Knowledge of responsible gaming principles and regulatory marketing frameworks (nice-to-have).
- A buddy will support you with your onboarding
- Competitive pay & bonus scheme
- Developmental 360° feedback framework
- Family Support
- Hybrid way of working
- Private health insurance for you & your family
- Unlimited access to Udemy & continuous training
Kaizen Gaming is one of Europe's fastest-growing GameTech companies, operating the Betano and Stoiximan sports-betting and online-casino brands. Founded in 2013 and headquartered in Athens, Greece, with a major operational hub in Malta, it serves more than 13 million customers across 19 markets in Europe, the Americas and Africa. The company builds its own technology, combining sportsbook, live betting and casino products. Its flagship Betano brand has grown internationally through sponsorships including UEFA competitions and major football clubs.