Head of Retention
Traffic Label is seeking an experienced Head of Retention to own and drive the retention strategy across its gaming products and markets. The role involves leading player engagement, lifecycle marketing, promotional strategy, and customer lifetime value optimisation.
The successful candidate will oversee the CRM and Gaming teams, ensuring best-in-class execution across all retention touchpoints. This position is based in Malta or available as a remote role within Europe.
- Develop and execute retention strategies across gaming products and markets.
- Lead, mentor, and scale the CRM and Gaming teams.
- Own promotional strategy, including planning, execution, and performance analysis.
- Create and manage promotional calendars and bonus budgets.
- Collaborate closely with Acquisition, VIP, CRM, Product, and Commercial teams.
- Analyse player behaviour, campaign performance, and market trends to inform strategy.
- Optimise player journeys, segmentation, and engagement initiatives.
- Manage supplier and third-party relationships related to promotions and retention tools.
- Ensure a seamless and high-quality customer experience across all touchpoints.
- Monitor competitor activity and identify opportunities for growth and differentiation.
- Proven experience in a senior Retention, CRM, or Lifecycle role within iGaming (required).
- Strong understanding of player behaviour, segmentation, and lifecycle marketing (required).
- Demonstrated experience managing and developing high-performing teams (required).
- Strong analytical mindset with a commercial focus on ROI and player value (required).
- Experience managing promotional strategies and bonus budgets (required).
- Excellent stakeholder management and communication skills (required).
- Passion for delivering exceptional customer experiences and continuous optimisation (required).
- Experience with FastTrack (nice-to-have).
- Open, creative environment with the autonomy to experiment and innovate.
- Clear opportunities to grow as the company scales.
- Learning & Development allowance (after probation).
- Competitive salary package and growth opportunities.
- Flexible working hours and the option to work remotely or from the office.
- Regular team events, outings, and celebrations.
- Collaborative culture that values input from across teams.
- Perkbox.
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.