Paid Social - Team Lead
We are expanding our Paid Social team and are looking for a highly motivated and data driven Paid Social Lead to spearhead our company’s overall growth strategy. As the Paid Social Lead you will play a critical role in identifying new opportunities, cultivating relationships with key stakeholders and achieving groups KPI’s
- Lead our Paid Social team
- Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance
- Manage and expand our Paid Social reach by identifying new markets, maintaining existing markets and broadening our campaigns to reach our desired target audience.
- Maintain strong relationships with external and internal stakeholders
- Regularly communicate with wider teams to provide updates on new funnels, markets, and marketing campaigns.
- Provide effective leadership and guidance to the team, fostering a culture of excellence and collaboration.
- Take responsibility for your team’s performance and career development
- Minimum 5 years previous experience
- Experience in the iGaming and/or Affiliate sector is essential
- Comprehensive understanding of the digital marketing funnels and commercial
- Highly numerate, analytical and target driven with the proven ability to deliver ROI
- You thrive in a busy and vibrant environment
- You have strong attention to detail
- Profit focused and KPI driven
- You are process-oriented and won't be satisfied if the methodology is inefficient
- Scaling our current operations in established markets.
- Identify new GEOs to expand current operations and establish our presence there.
- Provide regular reporting and analysis to ensure stakeholders are kept up to date with performance
- Collaborate with the marketing teams to develop and execute effective marketing campaigns that align with overall marketing and business goals.
- Provide guidance and creative direction to ensure the promotion of our products/services is accurate, compelling, and compliant with industry regulations.
- Stay up-to-date with industry regulations, guidelines, and best practices to ensure all marketing activities are compliant.
- Implement processes and checks to monitor and address any potential violations or issues related to affiliate activities.
- Flexible working hours which supports a healthy work-life balance
- Private health and dental insurance, group income protection, life assurance
- A varied everyday life in a fast-paced international business
- A dynamic office right in the heart of Soho - we overlook Carnaby Street!
- A professional yet casual working climate with very skilled, passionate and fun colleagues you can imagine
- 30 days annual leave (excluding bank holidays!)
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.
