Senior SEO Manager - European Markets
Better Collective is looking for an SEO Manager to join their team in Paris, Copenhagen or London. In this strategic role, you will be leading SEO strategy and organic growth for their flagship websites in European markets, within the demanding iGaming sector. You will be joining a talented team of 5 SEO Managers, working under the guidance of their SEO Team Lead for European Markets. As the SEO Manager of major European high-traffic sites (more than 50K indexed pages and hundreds of weekly publications), your goal is to maximize qualified organic visibility and outperform the competition.
- Define and drive the complete SEO strategy (On-page, Off-page, Technical) tailored for European markets.
- Build and execute an ambitious SEO roadmap, in close collaboration with Content Managers and development teams.
- Analyze SERPs, conduct market research, and run competitive benchmarks to identify growth opportunities.
- Participate in UX, CRO and product development guaranteeing SEO performance throughout.
- Monitor and analyze performance (traffic, rankings, conversions) using our tools, and provide clear, actionable reporting to management.
## Technical & Semantic Expertise
- Conduct in-depth technical audits (crawl, indexation, performance, logs) and prioritize corrective actions.
- Analyze link profiles (ours and competitors') to refine the netlinking strategy.
- Define relevant keyword and internal linking strategies.
- Establish a "Test & Learn" culture by formulating and testing SEO hypotheses to innovate constantly.
## Collaboration & Influence
- Act as the go-to SEO expert, actively sharing knowledge and best practices and evangelising local teams.
- Collaborate with developers, CRO and UX designers to specify and implement technical optimizations.
- Contribute to the continuous improvement of our global SEO processes.
- Minimum 5 years of confirmed experience in SEO
- Fluent English (C1 level or higher required): You will be thinking, analyzing, and communicating daily in English.
- Expert mastery of SEO tools (Semrush, Ahrefs, GSC, GA4, crawlers like Screaming Frog, log analysis tools).
- Advanced proficiency in Excel / Google Sheets (pivot tables, complex analysis).
- Solid knowledge of web languages (HTML/CSS/JS) and their impact on SEO.
- Proven experience in managing migrations and/or redesigns of high-traffic sites.
- Deep understanding of E-E-A-T concepts and their practical application, especially for YMYL topics.
- Strategic vision for AI's impact on search (SGE, Generative AI) and how to adapt SEO strategy accordingly.
- Experience with or strong understanding of Google Discover and/or Google Top Stories.
- Analytical & Problem-Solver: You love digging into data to find solutions.
- Proactive & Organized: You can manage multiple projects and priorities autonomously.
- Excellent Communicator: A strong team player in an international context.
- Curious and Passionate: You are genuinely passionate about SEO and constantly monitor algorithm changes.
- Bonus: Knowledge of the iGaming sector or previous experience in highly competitive markets.
- Competitive salary
- Hybrid work model (up to 3 days/week remote after the onboarding period)
- Personal laptop (PC or Mac of your choice)
- Other benefits depends on the location
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.
