Sports Strategy and Branded Content Specialist - LATAM
The Semi Senior Media Strategist will have the Commercial team as their main internal client, creating strategic and creative proposals to deliver the most differentiated and effective solutions to our clients, working across the entire region. This role involves planning commercial digital strategies in sports media for clients and/or agencies, with a focus on sports campaigns. It requires integrating unique storytelling into proposals and conceptual packages, demonstrating analytical thinking to extract client insights, and presenting ideas directly to clients. The position also entails managing projects and campaign execution, particularly in branded content production, and efficiently allocating client budgets and internal resources.
- Produce proposals and conceptual/seasonal packages for the Commercial team, and create/maintain sales materials (Media Kits, B2B communications, etc.) for different digital platforms and websites.
- Plan commercial digital strategies in sports media for clients and/or agencies, with a focus on sports campaigns (requires knowledge of various digital advertising platforms: web/app media ads-display, video, rich media, etc.-and social media-branded content, branding, etc.).
- Integrate unique storytelling into proposals and conceptual packages.
- Demonstrate analytical thinking and the ability to extract client insights from briefs, needs, and data.
- Present ideas, proposals, packages, and/or strategies directly to clients (in Spanish and English).
- Manage projects and campaign execution, with a focus on branded content production (not producing it directly, but coordinating efforts across the different teams involved. This is not the main responsibility, but it will be a recurring challenge; if direct experience is lacking, at least an understanding of the process or prior exposure is expected).
- Allocate client budgets and efficiently balance internal resources.
- Sports lover!
- At least 3 years of experience creating commercial proposals for clients.
- Experience with productivity tools (Google Workspace, Office 365, iWork).
- Degree in Advertising, Marketing, Communication, or related fields.
- Knowledge of digital platforms and trends.
- Advanced level of English.
- Portuguese is a plus!
- Strong teamwork and influencing skills.
Better Collective is a digital sports media group operating a "House of Brands" of sports media, betting media and esports communities. Founded in Denmark in 2004 and headquartered in Copenhagen, it remains led by its original founders and has grown through acquisitions into a leading global sports media business with offices in more than 20 locations. Its brands - including HLTV, FUTBIN, Action Network, VegasInsider and the Latam-focused Futbol Sites network - engage a sports audience of over 450 million visits per month through news, video, podcasts and expert analysis. The group earns revenue primarily through performance marketing for sportsbooks, alongside advertising, subscriptions and partnerships. Better Collective is listed on Nasdaq Stockholm.
