CRM Team Lead
Description
We are looking for a detail-oriented and proactive leader to join our CRM team.
Responsibilities
- Leading and managing a team of CRM Executives, including task distribution, prioritization, and workload balancing.
- Hands-on execution of CRM campaigns within internal systems alongside the team, especially for high-priority, complex, or sensitive campaigns.
- Overseeing the technical setup and execution of CRM campaigns across the team, ensuring timely and accurate delivery.
- Mentoring, onboarding, and developing team members; conducting regular 1:1s and performance reviews.
- Maintaining and improving team processes, documentation, and quality standards.
- Reviewing campaigns, translations, and final copy before launch to ensure high quality and consistency.
- Identifying errors, bottlenecks, and inconsistencies, and proactively collaborating with managers and adjacent teams (CRM Managers, Localization, Design, BI) to resolve them.
- Working with Google Docs and Sheets to organize, track, and report on team performance, project status, and campaign metrics.
- Tracking team KPIs and reporting results to the CRM Manager / Head of CRM.
- Driving process optimization and automation initiatives to improve team efficiency and reduce manual errors.
- Acting as the main point of contact between Executives and stakeholders, escalating risks when needed.
Requirements
- Proven hands-on experience setting up and executing CRM campaigns - mandatory .
- Previous experience managing or leading a team - mandatory .
- Experience in the iGaming industry - preferred.
- English level B2 or higher.
- Strong attention to detail and analytical mindset.
- Ability to manage multiple tasks, deadlines, and people efficiently under pressure.
- Confident user of Google Workspace tools (Docs, Sheets, Slides).
- Clear, proactive, and structured communication skills - both with the team and with stakeholders.
- Ownership mindset: ability to take responsibility for team output and results.
- Problem-solving approach: ability to identify root causes and propose systemic solutions, not just fix symptoms.
- Basic understanding of CRM channels (email, push, SMS, in-app) and segmentation logic.
- Comfort working with data: reading reports, spotting anomalies, drawing conclusions.
- Nice to have: Experience with HTML/Liquid or other templating languages used in CRM platforms.
- Familiarity with A/B testing methodology and campaign performance analysis.
- Experience setting up SOPs, checklists, or QA processes for a team.
Benefits
- Learning and development opportunities and interesting challenging tasks
- Competitive salary package
- Opportunity to develop language skills, with partial compensation for the cost of English and Portuguese language classes (for localization purposes)
- Partial compensation for tennis lessons
- Global coverage health insurance
- Time for proper rest, with 24 working days of annual vacation and additional paid sick days
- Transport compensation - 200 euros net per month
- Team building activities
About BrainRocket
BrainRocket is a software development and design company founded in 2020 and headquartered in Limassol, Cyprus. It builds end-to-end technology products across industries including iGaming, fintech and marketing, covering platform development, payments, CRM, data and AI. The company employs more than 1,300 people, with additional offices in Malta, Poland, Portugal and Serbia, and has delivered over 100 products across 20 markets. BrainRocket positions itself as a full-cycle technology partner engineering software built for scale and performance.
