Brand Manager
At Entain, we're seeking a Brand Manager for Gala one of the most loved bingo brands in the UK. To work with the Head of Brand and Senior Brand manager to devise the strategy and then bring this to life across all consumer touchpoints. You will spearhead our brand marketing campaigns and ensure consistent representation across all channels. This role involves overseeing media like TV, radio, PR, and outdoor advertising, while also maintaining brand integrity through digital, CRM, retail, and social platforms. You will be a key member of our brand marketing team.
- Ensure the Brand Team and wider business are fully immersed in and understand the brand's positioning and strategy.
- Collaborate cross-functionally to ensure the brand shows up in the right way at the right time.
- Collaborate with creative teams to ensure all outputs align with brand guidelines, including imagery, fonts, and tone.
- Work with internal marketing teams, creative teams, and external agencies to deliver campaign assets for TV, radio, digital, social, and CRM.
- Oversee the tactical delivery of promotions to ensure alignment with brand guidelines.
- Develop video content and dynamic assets for CRM execution, ensuring engaging expressions of our product and features.
- Experience in brand management and campaign planning (required).
- Ability to develop strong working relationships with internal and third party service providers (required).
- Creative with eye for design (required).
- Robust internal stakeholder management capabilities (required).
- Articulate with strong communication skills (required).
- Highly organised and experience of managing multiple projects simultaneously (required).
- A competitive salary is just the beginning.
- Depending on your role and location, you can expect to receive benefits like A regular bonus.
- Healthcare support.
- A stake in our success through our ShareSave scheme.
- Great development opportunities.
- Wellbeing support, and so much more.
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.
