Brand Senior Manager
We are currently looking for a talented Sr. Brand Manager for PokerStars Exclusively on FanDuel. In this role, you will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships. Leveraging consumer insights and market trends, you will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuels’ unique advantages. As a Sr. Brand Manager, you will lead the end-to-end execution of campaigns and projects, owning planning processes, timelines, and workflows across internal teams and external partners. Working cross-functionally, you will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimize and improve campaign effectiveness. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Support the development of brand strategy and campaign planning by analyzing consumer insights, brand positioning, and market trends using first- and third-party data
- Contribute to the development and localization of brand messaging and creative, ensuring it resonates with target audiences in the Canadian market
- Manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity
- Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners
- Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives
- Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets
- Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery
- Establish and maintain clear processes, workflows, and documentation to support effective project execution
- Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability
- Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimize processes and improve execution
- Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimizations and share learnings with stakeholders
- Bachelor's degree and 5 years of relevant experience working in a brand role
- Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
- Creatively driven thinker, with the ability to incorporate data driven insights
- Experience in building partnerships, and developing both internal and external relationships
- Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
- Expert knowledge of the gaming media landscape
- Strong knowledge of the poker industry landscape a plus
- Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
- Excellent communication skills, both written and verbal
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k) matching program
- paid personal time off
- 14 paid company holidays
- paid sick time in accordance with all applicable state and federal laws
- annual bonus and long-term incentive opportunities (based on performance)
- commuter benefits
- pet insurance
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
