Customer Engagement Strategy Senior Manager
FanDuel Casino is looking for a Customer Engagement Strategy Senior Manager to lead the communications strategy across the business unit, focusing on delivering the right message, to the right audience, at the right time, via the right channel, across lifecycle, promotional, proposition and x-sell communications. This role will be accountable for ensuring high-quality, high-performance messaging across the entire customer base, partnering closely with Customer Marketing, CRM Ops, MarTech, Product Marketing, Brand and Analytics to bring the CRM strategy to life. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Define and own FanDuel Casino’s CRM communications strategy across lifecycle, promotional, proposition and x-sell communications
- Lead cross-functional planning sessions across CRM Ops, Customer Marketing, Product Marketing and Brand
- Build the framework for optimal communication personalization and ensure any engineering or MarTech related inputs are on roadmaps
- Drive the comms experimentation roadmap in partnership with Marketing and CRM Ops teams
- Prioritize tests across targeting, sequencing, channel mix, and content strategy
- Ensure learnings are continuously integrated into communications planning cycles
- Set and manage contact governance rules (send caps, pacing, eligibility)
- Define and measure performance KPIs tied to total actives, sessions, engagement lift, and channel performance
- Partner with Analytics and Commercial teams to evolve performance dashboards that drive actionability for both strategy and execution
- Report learnings to leadership and inform long-term roadmap
- Serve as the primary owner of CRM content orchestration – aligning messaging strategy with creative, brand tone, and business needs
- 5+ years in lifecycle marketing, CRM, customer strategy, or similar
- Demonstrated success driving lifecycle engagement, retention, and active sessions
- Strong understanding of CRM ecosystems (Braze, Xtremepush, Movable Ink, Segment, etc.)
- Experience leading experimentation roadmaps and performance-driven planning
- Excellent communicator who can build relationships and work collaboratively across multiple teams
- Familiarity with Asana, Tableau, or equivalent tools
- Exceptional written and verbal communication skills
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k) matching program
- paid personal time off
- 14 paid company holidays
- paid sick time
- annual bonus and long-term incentive opportunities (based on performance)
- commuter benefits
- pet insurance
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
