Customer Marketing Associate – Messaging
FanDuel is looking for a sharp, culturally fluent Associate, Customer Messaging to help shape how we speak to customers across our owned CRM channels. This role sits at the intersection of copywriting, brand, personalization, and experimentation. You’ll write compelling, high-impact messages that not only drive customer intent in the moment, but also helps us learn what great CRM messaging looks and feels like and how it should evolve over time. You’ll partner closely with Lifecycle Strategy, CRM Ops, Go-To-Market, Creative, and Experimentation teams to bring our brand to life in a way that feels timely and relevant to our customers. If you’re obsessed with language, sports, culture, and understanding what makes people click, tap, and come back – this role is for you. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Craft high-impact messages for all CRM channels that help reduce friction and build trust with customers
- Apply FanDuel Predicts’ brand voice and messaging strategy consistently across all CRM touchpoints
- Translate promotions, product updates, and key sporting and cultural moments into compelling customer-facing narratives
- Bring personalization strategies to life through messages that feel relevant, not templated
- Analyze performance data to identify messaging patterns that drive customer engagement
- Partner with Go-to-Market to ensure messaging aligns with broader brand and campaign narratives
- Work closely with the Customer Marketing Experimentation team to ideate on and integrate learnings from messaging tests
- Coordinate with CRM Ops to bring campaigns to life from brief through execution
- Collaborate with stakeholders to understand business objectives and translate them into customer-first messages
- 1-2 years of experience in copywriting, CRM, content marketing, or a related field
- An avid sports fan with a pulse on culture, trends, and moments that matter to our customers
- Curiosity about what motivates customer behavior and eager to test, learn, and iterate
- Organized, detail-oriented, and able to manage multiple workstreams at once
- A strong writer who is comfortable working within constraints – especially short-form, performance-driven copy
- Familiarity with A/B testing or experimentation concepts
- Strong instincts around tone, voice, and audience relevance
- Ability to turn insights into actionable copy recommendations
- Knowledge of sports and/or experience working within a heavily regulated industry is a plus
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k) matching program
- paid personal time off
- 14 paid company holidays
- paid sick time
- annual bonus and long-term incentive opportunities (based on performance)
- commuter benefits
- pet insurance
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
