Marketing Transformation Lead
This is a high-impact role driving how marketing evolves at scale. As our Marketing Transformation Lead, you’ll shape and deliver enterprise-wide initiatives that modernise how we work, improve effectiveness, and ultimately create better outcomes for our customers and the business. Working closely with Marketing General Managers, Heads Of and senior leaders across product, technology, operations and commercial teams, you’ll lead complex transformation programs without direct people leadership. It’s all about influence, alignment and bringing big ideas to life through clear, practical delivery.
- Define and lead enterprise marketing transformation initiatives aligned to business strategy and growth priorities
- Translate strategy into clear roadmaps, operating models and phased delivery plans
- Identify and deliver opportunities to modernise marketing capability, processes, technology and ways of working
- Lead complex, cross-functional change programs across multiple stakeholder groups
- Influence senior stakeholders and drive alignment across marketing, product, tech and commercial teams
- Embed customer-first thinking and ensure initiatives deliver measurable commercial and customer outcomes
- Proven experience leading large-scale marketing or customer transformation initiatives in complex environments (required)
- Strong strategic thinking with the ability to translate vision into clear, executable plans (required)
- Exceptional stakeholder management and influencing skills at senior leadership level (required)
- Deep understanding of modern marketing ecosystems, digital channels and customer experience (required)
- Data-driven mindset with the ability to use insights, experimentation and performance metrics to guide decisions (required)
- Demonstrated experience driving change, adoption and continuous improvement across organisations (required)
- Competitive salary
- Generous performance-based bonus for permanent staff members
- 25 days annual leave
- Hybrid working policy (Monday and Friday from home)
- $1,050 home office allowance for new starters
- Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time
- Progressive return to work benefit for the first 6 months back (come back for 3 days, get paid for 4; come back for 4 days, get paid for 5)
- Hack Days
- Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development)
- Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office
- Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
- End of trip facilities with onsite table tennis and pool tables
- Discounted health insurance
- Free flu jabs yearly
Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.
