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Jobs / Flutter (Sportsbet AU) / Social Content Producer
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Posted 2026-06-09

Social Content Producer

Description

Reporting into the Head of Social Content, this role will be responsible for the planning, administration and coordination of the production of content across our social media channels. You will manage workflows, resourcing and timelines to ensure efficient execution and act as a bridge between production and social strategy, contributing to ideas and insights. Further to this, you will support content publishing, optimisation and performance tracking whilst collaborating closely with internal teams and external partners to deliver high quality content at speed. This is a critical role in both the operational execution and creative contribution of our social content.

Responsibilities
  • Contributing to weekly ideation, trend identification and content optimisation.
  • Production manage major and minor executions across key events and campaigns such as location booking, wardrobe, talent coordination, props etc.
  • Work closely with Paid Social teams to ensure aligned distribution across platforms
  • Provide insights on what’s working and what’s not, using performance data and platform knowledge to ensure they are social first and audience led (Gen Z)
  • Support the Head of Social Content, with budget management for talent and content executions.
Requirements
  • 5+ years experience in production coordination, social media or content roles (required)
  • Understanding in working across video production and social content execution (required)
  • Exposure to fast-paced, high-volume digital environments are preferred (preferred)
Benefits
  • Competitive salary
  • Generous performance-based bonus for permanent staff members
  • 25 days annual leave
  • Hybrid working policy (Monday and Friday from home)
  • $1,050 home office allowance for new starters
  • Industry leading Parental Leave support program with 26 weeks paid leave for Primary Carers and no wait time
  • Progressive return to work benefit for your first 6 months back: come back for 3 days, get paid for 4; come back for 4 days, get paid for 5
  • Hack Days
  • Access to outstanding career development programs, including expert-led internal training and external learning opportunities (staff allowance for personal development)
  • Weekly concierge service including free massages and nail appointments – all onsite in our Melbourne office!
  • Free breakfast, daily fresh fruit and weekly rotating socials, from Thursday office drinks to fun team events
  • End of trip facilities with onsite table tennis and pool tables
  • Discounted health insurance
  • Free flu jabs yearly.
About Flutter (Sportsbet AU)

Sportsbet is a leading Australian online wagering operator and part of Flutter Entertainment. It serves more than 2.4 million customers through a customer-first, insight-driven approach, helping Australians engage with racing and sporting events. The company employs more than 1,300 people across Melbourne, Sydney and Darwin, with over half working in technology and data. As a market leader, Sportsbet emphasises corporate and social responsibility, customer safety and high industry standards, and is headquartered in Melbourne.

Read more about Flutter (Sportsbet AU) →

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