Audience Growth Lead
Gambling.com Group is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and Freebets.com. In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners. As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Affiliate of the Year at the 2025 EGR Operator Awards. Are you ready to take the next step in your career? AI-first in everything. Uses AI tools as the default starting point for research, analysis, campaign ideation, content drafting, creative production, and reporting. Sets the standard for what AI-assisted audience growth looks like and is accountable for the quality of every output, regardless of how it was produced.
- Own the promotion and distribution of Gambling.com Group tools, free-to-play games, and app products, making sure the right audiences know they exist and have a reason to use them.
- Plan and execute campaigns that drive app downloads, registrations, and first-use activation across app stores, social, web, email, and any channel where the audience lives.
- Own App Store Optimisation (ASO) end to end: metadata, screenshots, ratings management, keyword strategy, and conversion rate optimisation for both App Store and Google Play.
- Build and grow the email subscriber base across assigned properties, designing acquisition funnels, optimising sign-up flows, and running automated nurture sequences that turn a first visit into a habit.
- Design and manage user-incentivised journeys: competitions, giveaways, free-to-play entry points, and engagement mechanics that reward loyalty and drive re-engagement. The real metric is how many users come back on day 7, day 30, and beyond.
- Build growth loops: referral mechanics, viral free-to-play hooks, social sharing incentives, and any mechanism that turns one user into two.
- Develop and execute influencer marketing campaigns where they make sense, identifying the right creators, briefing content, coordinating delivery, and measuring impact on installs and engagement.
- Run experiments constantly. A/B test messaging, channels, formats, incentives, and creative. Kill what does not work fast and double down on what does.
- Operate as a one-person growth function, an individual contributor who uses AI and smart tooling to multiply output and move at a pace a larger team could not.
- Maintain a strong working knowledge of the sports betting and iGaming landscape, with a genuine interest in sports and fantasy sports.
- Maintain a strong working knowledge of the sports betting and iGaming landscape, with a genuine interest in sports and fantasy sports.
- AI-first in everything. Uses AI tools as the default starting point for research, analysis, campaign ideation, content drafting, creative production, and reporting.
- Sets the standard for what AI-assisted audience growth looks like and is accountable for the quality of every output, regardless of how it was produced.
- Comprehensive private Healthcare Insurance
- Flexible work environment and home office available
- Home office allowance
- Gym & Leisure Allowance
- All the hardware and software you need to be successful
- Regular company events and social outings, activities, Spot Awards and a Monthly Social Club
- Access to courses for Personal and Career Development
- Company Paid Volunteer Day
Gambling.com Group is a multi-award-winning performance marketing company and a leading provider of digital marketing services active exclusively in the online gambling industry. The Group has a workforce of more than 300 and operates from offices in Ireland, the United States and Malta. Through its proprietary technology platform, the Group publishes a portfolio of premier branded websites, including Gambling.com and Bookies.com. Founded in 2006, the Group owns and operates more than 50 websites in seven languages across 15 national markets covering all aspects of the online gambling industry, including iGaming and sports betting, and the fantasy sports industry. Gambling.com Group is publicly traded on the Nasdaq Global Market under the ticker GAMB.
