Head of Paid Social
The Head of Paid Social will lead and scale our global paid social efforts. This role will be responsible for defining the paid social vision, managing substantial media budgets, and leading a high-performing team to drive user acquisition and revenue growth across key markets.
- Define and execute a comprehensive paid social strategy aligned with company growth objectives and ROI targets.
- Lead, mentor, and grow a team of paid social specialists as necessary, fostering a culture of performance, accountability, and continuous learning.
- Collaborate with senior stakeholders to align paid social initiatives with broader marketing and business goals.
- Oversee the planning, execution, and optimization of campaigns across platforms such as Meta, Snapchat, and X.
- Ensure efficient budget allocation across key regions.
- Drive continuous performance improvements through data-led decision-making and campaign optimizations.
- Own and manage large-scale budgets, ensuring alignment with ROAS and profitability targets.
- Analyze campaign performance and provide actionable insights to improve efficiency and scale.
- Develop reporting frameworks and dashboards to track KPIs and communicate performance to stakeholders.
- Lead structured testing initiatives across creatives, audiences, and landing pages to maximize conversion rates.
- Integrate industry best practices, automation, and AI-driven tools to enhance performance and operational efficiency.
- Stay ahead of industry trends, platform updates, and regulatory changes, particularly within the iGaming space.
- Work closely with creative, product, and tech teams to optimize user journeys and landing page performance.
- Ensure compliance with advertising policies and regional regulations related to gambling.
- Senior Manager/Supervisor
Game Lounge is a data-driven, multi-award-winning casino affiliate founded in 2011 to redefine affiliate marketing in iGaming. Headquartered in St Julian's, Malta, it builds scalable platforms that connect players with iGaming brands through proprietary technology, precision targeting and insight-led performance. The company operates 131 brands across 39 markets, delivering over 10,500 high-intent users daily to around 350 partners worldwide. Its focus is on relevance, conversion and sustainable growth, with discovery tools and content built to perform at scale and backed by data.
