Content Editor, Sports Betting
We’re looking for someone to take an already well-established sports betting brand to the next level of its journey. You’ll play a key role in strengthening our position in the mature Canadian market, while also supporting the continued growth of our other English-speaking markets within the sports betting industry. This is an opportunity to work on high-impact content and campaigns that bring a proven product to new audiences around the world. As a core member of the team, you’ll contribute to both commercial and informational pages - driving traffic, engaging users, and generating meaningful revenue for the wider business. In this role, we value diverse perspectives and encourage you to apply even if you don't meet every qualification listed. You'll need to be based in the country where the role is advertised.
- Own the ongoing performance of assigned content-monitoring, auditing, and optimizing pages for English-speaking audiences
- Play an active role in the end-to-end content production process, including budget awareness and managing freelancer and agency relationships
- Elevate content quality by applying Google best practices and market insights to ensure content is structured, relevant, and valuable
- Integrate SEO principles into content briefs, enabling writers to deliver high-performing, intent-driven content
- Act as a subject matter expert on audience interests across key sports, including football, hockey, basketball, and baseball
- Proactively identify opportunities to improve content and processes, raising the overall standard and impact of content across the team
- Strong track record of publishing or editing high-quality content
- Excellent writing and editing skills, with a sharp eye for clarity, structure, and tone
- Solid understanding of SEO principles and how to apply them effectively
- Proactive mindset with the ability to spot opportunities and take ownership
- Strong communication skills and openness to giving and receiving feedback
- Ability to manage varied workloads in a fast-paced, deadline-driven environment
- Desirable: Interest in sports and betting, with an understanding of user intent
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- 4 weeks’ paid annual leave
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.
