Digital PR Specialist
Legend is hiring a Digital PR Specialist to join their Digital PR team, reporting directly to the Senior Digital PR Manager. This role is part of a newly formed sub-team dedicated to one of their flagship brands. The Digital PR Specialist will be responsible for securing high-authority backlinks through creative campaigns, expert commentary, and timely newsjacking. This is an opportunity to shape creative direction and drive growth within an ambitious new team, backed by a well-established business. The role offers the freedom to experiment, take risks, and deliver results through bold ideas and creative storytelling, making a real impact and pushing creative boundaries in a fast-moving, competitive industry.
- Lead End-to-End Digital PR Campaigns - Secure high-authority backlinks from top-tier media through innovative campaigns, helping the brand grow organic visibility and outperform competitors in search.
- Drive Media Relations & Outreach - Build meaningful media relationships with US and Canadian journalists, ensuring repeat coverage and long-term link-building opportunities.
- Play a key role in shaping the creative direction of a newly formed Digital PR sub-team, influencing processes, best practices, and overall team tone and vision.
- Position the brand as a market leader in its category by consistently generating media coverage that reinforces authority, relevance, and trustworthiness.
- Collaborate with SEO, content, and wider marketing stakeholders to align campaigns with keyword priorities, audience needs, and commercial objectives.
- Build on early success to develop repeatable, scalable Digital PR strategies that drive long-term impact and support team growth.
- A proven track record of landing coverage and backlinks across US and Canadian media; experience in sports, iGaming or entertainment is a plus.
- A desire for developing standout, newsworthy campaign ideas that resonate with media and deliver results.
- Ability to craft compelling narratives and uncover a story in data, trends, and expert insight.
- Confident and persuasive in pitching stories, providing expert commentary, and building journalist relationships.
- Comfortable analysing data and pulling out insights to support campaign angles - no advanced technical skills needed.
- A self-starter who can run campaigns end-to-end while thriving in a fast-moving, collaborative team environment.
- Super smart colleagues to work alongside and learn from.
- Engaging development opportunities at all levels.
- Tailored flexibility for your work-life balance.
- Annual discretionary bonus to reward your efforts.
- Paid annual leave PLUS a well-deserved break to recharge your batteries during the festive season!
- Our offices are closed between Christmas and New Year's, allowing you to enjoy downtime without dipping into your annual allowance.
- Exciting global Legend events, where we unite in person to ignite our shared passion and unveil the exciting strategies for the year ahead!
Legend is the company behind more than 25 sports and gaming brands, focused on player experience across betting and gaming. It operates with a global team of over 800 people across 10 hubs worldwide, building and growing its portfolio of brands. The company describes its approach as driven by data, creativity and collaboration, summarised in its "Mindset, Vision, Performance" formula. Headquartered in St Helier, Jersey, Legend operates hubs across Europe and North America. In 2026 Genius Sports announced a definitive agreement to acquire the company.
