Lead CRM Manager - Relocation to Portugal
We are looking for an experienced Lead CRM professional to join our growing regulated market team. This is a unique opportunity to influence customer engagement strategy on a global scale and build best-in-class CRM processes across multiple products. All the roles are on-site in Lisbon.
- Take ownership of strategy development, testing new mechanics, and mentoring team members.
- Define, implement, and continuously optimize CRM strategy across all communication channels (Email, SMS, push notifications, in-app, and onsite messaging).
- Own the customer lifecycle, ensuring effective onboarding, engagement, retention, reactivation, and churn prevention.
- Plan, execute, and evaluate CRM campaigns with a strong focus on personalization, segmentation, and measurable impact on ROI.
- Collaborate with cross-functional teams (content, design, product, analytics) to ensure campaigns are creative, data-driven, and aligned with business objectives.
- Monitor, analyze, and report on CRM KPIs such as CLV, retention, conversion, and churn; translate insights into actionable improvements.
- Ensure compliance with data privacy regulations and responsible gaming practices.
- 5+ years of CRM experience within iGaming or Betting. (required)
- 1+ years on a CRM Lead position in iGaming. (required)
- Proven track record of managing CRM campaigns end-to-end, with measurable business impact. (required)
- Hands-on experience with leading CRM platforms (Braze, Optimove, Salesforce, or similar). (required)
- Strong analytical skills, including segmentation, A/B testing, and campaign performance optimization. (required)
- Excellent project management, communication, and collaboration skills. (required)
- Fluent in English (additional languages are a plus). (required)
- Proactive, adaptable, and comfortable working in a fast-paced, international environment. (required)
Medier is a creative marketing agency that takes a holistic, data-driven approach across the marketing landscape. Headquartered in Limassol, Cyprus, it offers expertise in digital and social media, PR, event management, influencer collaborations and network engagement, crafting campaigns tailored to each client's needs. The agency brings together marketers, brand storytellers, media buyers and international partners, guided by award-winning specialists. Medier serves clients including those in the iGaming sector.
