VP of Engagement
Medier is seeking a VP of Engagement to own the full customer lifecycle strategy. This role is crucial for ensuring that our global user base returns, engages, and grows in value. The VP of Engagement will lead a rapidly scaling organisation, including over 80 upcoming hires, and will collaborate closely with technical teams to enhance our internal CRM product.
- Own the end-to-end retention, reactivation, and LTV strategy across multiple verticals (E-commerce, Fintech, Gaming, etc.).
- Lead and mentor a 150+ person organisation.
- Build scalable hiring, onboarding, and management structures to support rapid growth.
- Collaborate closely with the product and technical teams to align CRM strategy with platform architecture, automation logic, and AI integration.
- Oversee high-volume campaign execution across global markets, ensuring quality, deliverability, and localized relevance.
- Define and hit KPIs for churn reduction, ARPU, and engagement quality through advanced segmentation and personalization.
- 10+ years in CRM/Lifecycle leadership within fast-scaling tech environments (Fintech, E-commerce, Dating, or Gaming preferred) (required).
- Experience managing large teams (50–200+) and know how to build a culture of accountability without being authoritarian (required).
- Understanding of CRM architecture and "system logic." You don't just send emails; you build automated ecosystems (required).
- Expertise in multi-channel user journeys (Email, Push, SMS, In-app) (required).
- Being a stable, empathetic leader who leads by example. You value transparency and are focused on the collective success of the organisation (required).
- Proven track record of influencing CRM product development and data infrastructure (required).
- Fluency in English; ability to navigate a diverse, global workforce (required).
- Learning and development opportunities and interesting challenging tasks.
- Private medical coverage including inpatient, outpatient, dental care, annual check-ups, maternity support.
- Sport membership benefit.
- Opportunity to develop language skills and partial compensation for the cost of English and Portuguese language classes (for localization purposes).
- Birthday celebration present.
- Time for proper rest, with 24 non-business days per year and additional 6 paid sick days.
- Competitive remuneration level with annual review.
- Teambuilding activities.
Medier is a creative marketing agency that takes a holistic, data-driven approach across the marketing landscape. Headquartered in Limassol, Cyprus, it offers expertise in digital and social media, PR, event management, influencer collaborations and network engagement, crafting campaigns tailored to each client's needs. The agency brings together marketers, brand storytellers, media buyers and international partners, guided by award-winning specialists. Medier serves clients including those in the iGaming sector.