Senior Affiliate Manager
The Senior Affiliate Manager (Tier 1) is a high-ownership role within the PartnerMatrix Managed Services (AMS) team. This person takes full responsibility for a portfolio of iGaming operator clients in established, high-competition markets - managing their affiliate programs end-to-end, growing affiliate traffic, and delivering measurable NGR impact across Tier 1 GEOs including the UK, Germany, Sweden, Netherlands, Canada, Australia, etc. The role requires deep industry expertise, strong affiliate relationships, and the ability to operate independently in regulated environments.
- Own and manage affiliate programs for several assigned iGaming operator clients from day one.
- Serve as the primary point of contact for assigned operators, regular calls, strategy alignment, performance reviews.
- Define and execute affiliate program strategy: GEO targets, payout models (CPA / RevShare / Hybrid), traffic mix goals.
- Set up, configure, and maintain affiliate programs within the PartnerMatrix (PMA) platform.
- Proactively identify and action program improvements; escalate blockers to the Head of Managed Services and Marketing with proposed solutions.
- Identify, outreach and onboard high-quality affiliates matching each operator's target GEO and vertical.
- Build and maintain strong working relationships with affiliates - be the trusted partner they call first.
- Negotiate CPA rates, RevShare deals, and hybrid structures on behalf of operators within approved guidelines.
- Run regular check-ins with top-performing affiliates; identify upsell and cross-program opportunities.
- Maintain an updated affiliate pipeline per client, track deal status and conversion from outreach to activation.
- Ensure all managed affiliates have completed KYC/AML onboarding before activation without exceptions.
- Monitor affiliate traffic quality daily, flag fraud signals, bonus abuse patterns, unusual conversion spikes.
- Coordinate payment data reconciliation with Finance; review payout files before submission.
- Manage affiliate communications via PMA ticketing system; maintain sub-24h response SLA.
- Maintain accurate documentation of affiliate deals, contracts and status in the CRM.
- Deliver weekly performance reports to each assigned operator (traffic, FTDs, conversions, NGR impact).
- Conduct monthly strategy review calls with operators; present data-driven recommendations.
- Track KPIs: active affiliate count, payout-to-NGR ratio, new FTDs/month, affiliate retention rate.
- Feed insights back to Head of MS for cross-client benchmarking and program strategy refinement.
- Contribute to quarterly competitive landscape reviews, flag shifts in affiliate market, rates or GEO trends.
- Mentor and support Middle Affiliate Managers - share playbooks, deal structures, GEO learnings.
- Document processes and best practices for team knowledge base.
- Participate in team calls, contribute to pricing decisions and product feedback for PMA development.
- 3+ years in affiliate management in iGaming
- Proven track record of building and growing affiliate programs, not just maintaining them
- Hands-on experience with at least one iGaming affiliate platform
- Strong existing network of iGaming affiliates across Tier 1 markets (UK, DACH, Nordics, Canada, ANZ)
- Understanding of CPA, RevShare and Hybrid commission models, can structure and negotiate deals independently
- Fluent in English; German, Swedish, Dutch or French is a significant advantage
- Comfortable with data - able to read affiliate reports, spot anomalies, and draw actionable conclusions
- Familiarity with regulated market compliance requirements (UKGC, MGA, Spelinspektionen)
- Experience managing multi-brand or multi-GEO affiliate programs simultaneously
- Familiarity with AML/KYC requirements for payment flows in iGaming
- Knowledge of Tier 2 or emerging market affiliate ecosystems (CIS, LatAm, MENA)
- Start with 24 days of annual leave, with 2 additional days added each year, up to 34 days by your fifth year with us.
- Hybrid work schedule is available after the first three months of employment, with up to 50 days of work from home per year.
- Benefit from two Free Fridays each year, limited to one per quarter.
- Access online learning platforms like Udemy for Business and LinkedIn Learning, and a budget for external training.
- Daily catered lunch or monthly lunch allowance.
- Private Medical Subscription.
- Gym allowance.
- Team-building activities in various locations.
EveryMatrix delivers iGaming software, solutions, content and services for casino, sports betting, payments, and affiliate management to global Tier 1 operators as well as to newer brands. The platform is highly modular, scalable, and compliant, allowing operators to choose the optimal EveryMatrix solution and combine with third-party and in-house technology and capabilities. EveryMatrix empowers clients to unleash bold ideas and deliver outstanding player experiences in regulated markets. The company has more than 1,300 employees across 15 offices in 15 countries and serves 300+ customers worldwide, including the regulated US market. EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification.
