Media Buyer
Launch and manage white-hat performance campaigns for beauty, aesthetic services and retail products and client-side digital products (B2B & B2C). Work with paid traffic channels: Facebook, Instagram, Google Ads, TikTok and other relevant sources. Drive customer acquisition for beauty clinics, aesthetic procedures, skincare, cosmetics and retail offers, marketing agency and others. Build campaign structure: audiences, creatives, placements, budgets and bidding strategies. Optimize campaigns by CPA, CPL, ROAS, CAC, CTR, CR, CPC and CPM. Test creatives, offers, landing pages, lead forms, audiences and funnels. Work with both lead generation and e-commerce performance campaigns. Analyze campaign performance and prepare clear reports with insights and next steps. Manage tracking setup: pixels, events, UTMs, conversions, GA4 and Google Tag Manager. Coordinate with designers, copywriters, sales and product teams to improve campaign results. Monitor competitors, market trends and new acquisition opportunities in beauty and retail. Scale successful campaigns while keeping performance targets under control.
- Launch and manage white-hat performance campaigns for beauty, aesthetic services and retail products and client-side digital products (B2B & B2C).
- Work with paid traffic channels: Facebook, Instagram, Google Ads, TikTok and other relevant sources.
- Drive customer acquisition for beauty clinics, aesthetic procedures, skincare, cosmetics and retail offers, marketing agency and others.
- Build campaign structure: audiences, creatives, placements, budgets and bidding strategies.
- Optimize campaigns by CPA, CPL, ROAS, CAC, CTR, CR, CPC and CPM.
- Test creatives, offers, landing pages, lead forms, audiences and funnels.
- Work with both lead generation and e-commerce performance campaigns.
- Analyze campaign performance and prepare clear reports with insights and next steps.
- Manage tracking setup: pixels, events, UTMs, conversions, GA4 and Google Tag Manager.
- Coordinate with designers, copywriters, sales and product teams to improve campaign results.
- Monitor competitors, market trends and new acquisition opportunities in beauty and retail.
- Scale successful campaigns while keeping performance targets under control.
- 1+ year of experience in digital marketing or performance marketing.
- Practical experience with Facebook/Instagram Ads and Google Ads.
- Experience with TikTok Ads or other paid traffic sources is a plus.
- Experience with beauty, aesthetic services, clinics, cosmetics, skincare or retail is preferred.
- Understanding of lead generation funnels and e-commerce customer acquisition.
- Ability to analyze campaign metrics and make data-driven decisions.
- Experience with GA4, GTM, pixels, conversion tracking and UTM tags.
- Basic understanding of creatives, landing pages, offers and A/B testing.
- Ability to manage budgets and optimize campaigns toward business KPIs.
- Strong attention to detail and ability to work with multiple campaigns at once.
- Good communication skills and ability to work with cross-functional teams.
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.