Bonus Data Analyst

This role focuses on analysing the effectiveness of bonus campaigns and monitoring key metrics to ensure business value and profitability.

The successful candidate will work closely with various departments, including CRM, retention, product, finance, and risk teams, to provide data-driven recommendations. The position involves building dashboards, identifying suspicious activity, and evaluating the impact of various bonus mechanics on user behaviour.

• Analyze bonus effectiveness across campaigns, products, segments, markets, channels, and customer lifecycle stages.
• Calculate and monitor key bonus economy metrics: bonus cost, bonus-to-deposit ratio, bonus-to-GGR/NGR ratio, ROI, payback, profitability, incremental revenue, retention uplift, and margin impact.
• Evaluate the real business impact of bonuses, separating organic user behaviour from bonus-driven behaviour.
• Analyze CRM, retention, VIP, and product campaigns to identify which bonus mechanics generate value and which create excessive cost.
• Build and maintain dashboards for bonus performance, bonus cost, profitability, and campaign efficiency.
• Support CRM, retention, VIP, product, finance, and risk teams with data-driven recommendations on bonus strategy.
• Segment users based on bonus sensitivity, profitability, activity level, lifecycle stage, risk level, and expected value.
• Identify bonus abuse, suspicious activity, abnormal bonus usage patterns, and potentially unprofitable user behaviour.
• Analyze wagering behaviour, bonus activation, usage, completion, expiration, conversion, and breakage.
• Monitor bonus cannibalization, over-incentivization, low-margin activity, and negative ROI segments.
• Validate bonus-related data across CRM, product, payment, financial, and BI sources.
• Perform cross-source reconciliation and investigate discrepancies in bonus cost, campaign attribution, user eligibility, and financial metrics.
• Prepare ad hoc analysis, deep dives, and business recommendations for stakeholders.
• Document bonus metrics, calculation logic, assumptions, segmentation rules, and campaign evaluation methodology.

• 2+ years of experience in product, data, CRM, marketing, retention, or business analytics (required).
• Experience in iGaming, betting, fintech, gaming, e-commerce, or other high-load digital products (required).
• Experience with bonus mechanics such as deposit bonuses, free spins, cashback, reload bonuses, loyalty rewards, tournaments, promo codes, missions, or personalized offers (required).
• Strong SQL skills and experience working with large transactional datasets (required).
• Experience analyzing bonuses, promotions, campaigns, offers, loyalty mechanics, or customer incentives (required).
• Strong understanding of bonus economics: bonus cost, bonus-to-revenue ratio, ROI, payback, profitability, margin impact, and incremental value (required).
• Understanding of key business metrics such as deposits, withdrawals, turnover, GGR, NGR, ARPU, LTV, retention, churn, reactivation, and customer profitability (required).
• Experience with cohort analysis, segmentation, funnel analysis, campaign analysis, and user-level behavioural analytics (required).
• Ability to distinguish total campaign results from incremental impact and evaluate whether bonuses generate real business value (required).
• Experience with data validation, reconciliation, and data quality control (required).
• Ability to build dashboards and translate analytical findings into clear business recommendations (required).
• Good understanding of ETL processes, data structures, and analytical data marts (required).
• High attention to calculation accuracy, definitions, assumptions, and business logic (required).
• Experience with fraud, bonus abuse, multi-accounting, arbitrage behaviour, or suspicious user activity analysis (preferred).
• Knowledge of A/B testing, uplift analysis, control groups, and experiment evaluation (preferred).
• Experience with BI tools such as Tableau, Power BI, or Looker (preferred).
• Familiarity with Python for analytical tasks (preferred).
• Experience working with CRM, marketing automation, payment, transactional, or clickstream data (preferred).
• Understanding of wagering requirements, bonus lifecycle, activation, completion, expiration, and breakage (preferred).
• Experience working with finance or risk teams on profitability and cost-control topics (preferred).
• Analytical thinking (required).
• Strong attention to detail (required).
• Business-oriented mindset (required).
• Strong communication skills (required).
• Ownership and accountability (required).
• Proactive approach to problem solving (required).
• Ability to challenge assumptions and validate business logic (required).
• Ability to work independently and prioritize tasks (required).
• Cross-functional collaboration (required).
• Ability to explain complex analytical findings to non-technical stakeholders (required).
• High level of accuracy when working with financial and bonus-related data (required).

• Opportunity to be part of a multicultural team of top professionals.
• Great working atmosphere with passionate experts and leaders.
• Remote or on-site work options in Warsaw, Limassol, Kyiv, Almaty, or Yerevan.
• Modern corporate equipment based on macOS or Windows.
• Paid vacations, sick leave, personal events days, and days off.
• Corporate health insurance program.
• Referral program.
• Educational programs including internal training, compensation for external education, and global conferences.
• Rewards program for mentoring and coaching colleagues.
• Free internal English courses.
• In-house Travel Service.
• Access to online platforms for employees with quests, gamification, and social clubs.

PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.

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