Media Buyer
User acquisition expert: 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks; Previous experience with ad networks; Understanding of attribution models (post view vs click) and conversion deduplication; Awareness of GEO-specific advertising regulations for gambling verticals; Gambling experience is mandatory; Work with creatives, experience with setting up tasks for video creatives; Experience in A/B testing and campaign optimization; Ability to identify issues within campaigns and develop solutions quickly; Understanding user journey, user segmentation, engagement, and customer experience; Ability to analyze and understand such metrics as CTR, CR, CPA; Previous work with such tools as Jira, Tableau; Understanding how to work with pixels, postbacks, user cookies; Remote work experience: ideally, in an international team; Flexible and open to feedback, with a continuous improvement mindset; Comfortable working independently and managing large-scale ad budgets; Good English communication skills.
- Launch retargeting and performance campaigns
- Manage the structure of retargeting campaigns
- Close work with existing campaigns
- Technical setup: pixel integration, postback configuration
- Inventory management: maintaining whitelists and blacklists of publishers and domains in DSP
- Creative performance analysis and briefing for the design team based on CTR and conversion data
- Regular reporting on campaign performance by GEO and placement
- Close work with existing campaigns
- 1+ years of proven track in building marketing retention campaigns for a consumer product through ad networks
- Previous experience with ad networks
- Understanding of attribution models (post view vs click) and conversion deduplication
- Awareness of GEO-specific advertising regulations for gambling verticals
- Gambling experience is mandatory
- Work with creatives, experience with setting up tasks for video creatives
- Experience in A/B testing and campaign optimization
- Ability to identify issues within campaigns and develop solutions quickly
- Understanding user journey, user segmentation, engagement, and customer experience
- Ability to analyze and understand such metrics as CTR, CR, CPA
- Previous work with such tools as Jira, Tableau
- Understanding how to work with pixels, postbacks, user cookies
- Remote work experience: ideally, in an international team
- Flexible and open to feedback, with a continuous improvement mindset
- Comfortable working independently and managing large-scale ad budgets
- Good English communication skills
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.