Product Manager
Description
This role is for a Product Manager focused on acquisition and funnel optimization within a fast-growing business group. The Product Manager will be responsible for the entire user journey from the first visit to the first deposit, identifying and addressing conversion drop-off points, and improving key metrics related to user acquisition and onboarding.
Responsibilities
- Own the user funnel from the first visit to the first deposit
- Identify and eliminate conversion drop-off points at every stage of the funnel
- Improve conversion rates between registration, KYC, and first deposit stages
- Analyze the behavior of new users within the product
- Build and prioritize the backlog based on data, tests, and user feedback
- Develop and maintain acquisition metrics systems and dashboards
- Launch A/B tests and evaluate their effectiveness
- Work on onboarding, payments UX, and registration UX
- Optimize the time-to-first-deposit metric
- Collaborate closely with performance marketing, CRM, BI, and payments teams
- Create product requirements for the development team
- Synchronize product changes with marketing and communication campaigns
- Improve the efficiency of acquisition channels through product enhancements
- Improve the quality of acquired traffic
- Influence CAC through conversion optimization
Requirements
- 2+ years of experience as a Product Manager / Growth Product Manager
- Experience in gambling / betting
- Experience managing acquisition and funnel products: registration → KYC → first deposit
- Experience working with performance marketing teams and understanding traffic unit economics
- Hands-on experience conducting A/B tests and making data-driven decisions
- Experience working with web/mobile funnels, player onboarding, and CRM-triggered communications
- Ability to independently formulate hypotheses and drive them to measurable results
- Experience with analytics tools: Amplitude / Mixpanel / GA4 / Tableau / Power BI
- Understanding of key product metrics: CR, CAC, CPA, LTV, ROI, retention rate, activation, GGR, NGR
- Experience working with CIS geos / Tier-2 markets
- Understanding of anti-fraud, KYC, and payment funnels
- Experience working with affiliate traffic
- Experience working with SEO traffic
- Experience working with user personalization and segmentation
- Strong product thinking
- High decision-making speed
- Ability to work in conditions of uncertainty
- Prioritization skills and focus on impact
- Strong communication skills with marketing, analytics, development, and CRM teams
- Data-driven approach
- Proactiveness and independence
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.