Product Manager Senior
Description
We are looking for a strategic and data-driven Senior Growth PM to lead our retention and user lifecycle initiatives. You will own the "User Lifetime" value, ensuring that once we acquire a user, we nurture, engage, and retain them throughout their journey. You will bridge the gap between product development, data analytics, and marketing to build a sustainable growth engine.
Responsibilities
- Own the end-to-end retention strategy. Develop and prioritize the roadmap for experiments that increase LTV, reduce churn, and drive habitual usage.
- Deep-dive into product funnels to identify friction points and drop-off reasons. Design seamless experiences that move users from onboarding to "Aha!" moment and long-term engagement.
- Lead a high-velocity A/B testing culture. Formulate, execute, and scale hypotheses for both web and mobile platforms to optimize retention metrics.
- Drive qualitative and quantitative research. Combine product analytics with user interviews, NPS/CES/CSAT analysis, and behavioral insights to understand the "why" behind user actions.
- Act as a central hub for stakeholders (Engineering, Design, Data, Marketing). Translate business goals into actionable product tasks.
- Own the retention channels strategy (Push notifications, In-app messaging, Email). Optimize communication timing and relevance using tools like OneSignal and Firebase.
Requirements
- Proven Track Record: 5+ years in Product Management, with a focus on Growth, Retention, or Lifecycle management.
- Analytical Mastery: Exceptional data analysis skills. You don't just look at dashboards; you interpret trends and turn them into product decisions.
- Analytics Stack: Advanced proficiency in modern analytics tools (Amplitude or Mixpanel is a must; GA4, Firebase Analytics, Tableau are preferred).
- Technical A/B Testing: Extensive experience with mobile/web experimentation frameworks (Firebase Remote Config, Apptimize, etc.).
- User-Centric Research: Practical experience in conducting depth interviews and leveraging feedback loops (NPS, CSAT, CES) to improve product-market fit.
- Communication Mastery: B2+ English level. Ability to clearly articulate complex product strategies to technical and non-technical stakeholders.
- Deep understanding of mobile and web ecosystem specifics.
- Experience in building and managing product hypotheses pipelines.
- A "test-and-learn" mindset-you view failed experiments as valuable data points.
- Knowledge of digital advertising ecosystems; Knowledge of GTM; Knowledge of Event Based Analytics; Cases of improvement of product results; Knowledge of Growth Hacking.
- Developing high-complexity hypotheses (loyalty shifts, systemic onboarding features) with a focus on high accuracy and Win Rate.
- Validate and Formulate Hypotheses: Develop, validate, and iterate on product hypotheses aimed at improving user experience and financial metrics across the platform;
- A/B Testing and Experimentation: Design and execute A/B tests to validate product changes, analyzing results to derive actionable insights that will drive key growth and financial outcomes.
- Data-Driven Decision Making: Leverage data and analytics tools to monitor key performance indicators (KPIs), assess trends, and measure the impact of product improvements on the user journey and financial performance.
- Optimization of Financial Metrics: Focus on optimizing the conversion funnel, improving user engagement, and increasing financial metrics such as transaction volume, revenue, and customer lifetime value through strategic product improvements.
- Collaboration: Work closely with cross-functional teams including engineering, marketing, and UX/UI to ensure smooth implementation and alignment of growth strategies.
- Continuous Improvement: Constantly monitor product performance, identify areas for improvement, and ensure that growth initiatives are continuously refined for maximum impact.
Benefits
- An exciting and challenging job in a fast-growing business groups, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
- Corporate events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.