RMM Team Lead
Description
Develop and execute retention strategies to improve customer engagement and reduce churn. Plan and manage multi-channel campaigns across the customer lifecycle. Segment audiences and personalize communications/promotions based on user behavior and data insights. Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn). Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences.
Responsibilities
- Develop and execute retention strategies to improve customer engagement and reduce churn
- Plan and manage multi-channel campaigns across the customer lifecycle
- Segment audiences and personalize communications/promotions based on user behavior and data insights
- Analyze campaign performance, run A/B tests, and optimize for key KPIs (LTV, retention, churn)
- Collaborate with Product, BI, and Creative teams to ensure consistent and effective user experiences
Requirements
- 2+ years of experience in retention, CRM, or lifecycle marketing roles
- Experience in segmentation, customer journey mapping, and lifecycle communication
- Background in industries such as e-commerce, iGaming, fintech, SaaS, or mobile apps is a strong plus
- Experience in drafting and conducting marketing activities for player retention and return
- Knowledge and ability to calculate the economy of the basic mechanics of bonuses, tournaments, lotteries, daily quests
- Strong English skills, with ability to write and communicate briefs and tasks
- Experience with client segmentation, preferably RFM
- Knowledge of marketing and niche metrics: CvR, Margin, LTV, ARPU, RR, GGR, NGR, etc.
- Understanding of basic approaches to A/B testing and hypothesis testing to optimize marketing activities
- Experience working with analytics tools: GA, Tableau, Power BI, Google Data Studio
- Knowledge of market and competitor analysis methods
- Familiarity with leading game and slot providers, as well as the iGaming product landscape
- Strong understanding of casino player behavior, user lifecycles, and effective retention techniques
- Awareness of key sports commonly featured in betting lines, including major teams, clubs, and athletes
- Experience collaborating with cross-functional teams such as product, customer support, and user acquisition
- Detail-oriented, highly organized, and proactive
- Comfortable working in a fast-paced, cross-functional team environment
- Strong leadership mindset and result-oriented approach
- Experience with A/B testing, multivariate testing
- Working knowledge of analytics tool
- Comfortable with Excel/Google Sheets; knowledge of SQL is a plus
- Strong analytical skills and the ability to interpret user data and behavior to improve campaign performance
- Ability to define KPIs and track performance across retention initiatives (e.g., churn rate, LTV, reactivation rate)
- Experience in cohort analysis, churn prediction models, and retention forecasting is a plus
Benefits
- An exciting and challenging job in a fast-growing business group, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and more
- Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal event days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get a bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays
- Company events, team buildings
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.