Team Lead SEO
Description
This is an exciting and challenging job in a fast-growing business group, offering the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance, and more. A great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed. The role involves overseeing the development and execution of SEO strategies across projects, identifying and scaling growth opportunities, and ensuring the achievement of KPIs across all SEO projects within the team. It also includes conducting regular audits of project status, detecting performance drops, and organizing recovery actions, as well as forecasting results and adjusting strategies proactively.
Responsibilities
- Oversee the development and execution of SEO strategies across projects
- Identify and scale growth opportunities
- Ensure achievement of KPIs across all SEO projects within the team
- Conduct regular audits of project status: rankings, traffic, and business metrics
- Detect performance drops in a timely manner and organize recovery actions
- Forecast results and adjust strategies proactively
- Coordinate and manage SEO specialists (Senior, Middle) to achieve project KPIs
- Distribute projects based on expertise level, workload, and growth areas
- Ensure quality control of specialists’ work
- Conduct regular 1:1 meetings
- Drive the professional development of the team
- Participate in hiring and onboarding of new employees
- Provide high-level quality control of presale audits
- Conduct performance reviews: competency assessment and goal setting
- Implement and maintain best practices within the team
- Ensure all SEO activities are executed systematically, on time, and aligned with KPI achievement
- Standardize and control project documentation
- Improve team efficiency
- Identify process bottlenecks and initiate improvements
- Monitor project expenses within the approved budget
- Evaluate the efficiency of budget allocation
Requirements
- Minimum 1 year of experience in a leadership role
- 3–5 years of commercial experience in the iGaming industry
- SEO Expertise: Deep understanding of how search engines work
- Expert knowledge of ranking factors and Google algorithms, with the ability to adapt to updates
- Experience in developing and implementing SEO strategies
- Experience working in highly competitive niches
- Experience managing large-scale projects
- Ability to analyze traffic trends, identify causes of drops, and create recovery plans
- Experience with iGaming-specific SEO challenges: blocks, dropped domains, migrations, satellite sites, cloaking
- Ability to conduct technical audits and effectively define tasks for development teams
- Experience with A/B testing of SEO hypotheses: ideation, execution, and evaluation
- Strategic Thinking: Ability to build long-term SEO strategies
- Understanding the impact of SEO on business metrics
- Ability to identify growth opportunities and implement them
- Data-driven decision-making skills
- Strong understanding of business priorities
- Team & Project Management: Experience managing an SEO team (or mentoring specialists)
- Skills in developing and growing team members
- Experience conducting performance reviews and setting development goals
- Hiring and evaluation skills
- Ability to allocate projects based on team capacity and competencies
- Experience overseeing multiple projects simultaneously (focus on management rather than execution)
- Backlog management skills: prioritization, timeline control, and risk management
- Ability to delegate effectively with quality control (without micromanagement)
- Process Management: Ability to implement best practices
- Ability to improve team efficiency
- Experience in process standardization
- Project Performance Management: Oversee the development and execution of SEO strategies across projects
- Identify and scale growth opportunities
- Ensure achievement of KPIs across all SEO projects within the team
- Conduct regular audits of project status: rankings, traffic, and business metrics
- Detect performance drops in a timely manner and organize recovery actions
- Forecast results and adjust strategies proactively
- SEO Team Management: Coordinate and manage SEO specialists (Senior, Middle) to achieve project KPIs
- Distribute projects based on expertise level, workload, and growth areas
- Ensure quality control of specialists’ work
- Conduct regular 1:1 meetings
- Drive the professional development of the team
- Participate in hiring and onboarding of new employees
- Provide high-level quality control of presale audits
- Conduct performance reviews: competency assessment and goal setting
- Process Management: Implement and maintain best practices within the team
- Ensure all SEO activities are executed systematically, on time, and aligned with KPI achievement
- Standardize and control project documentation
- Improve team efficiency
- Identify process bottlenecks and initiate improvements
- Budget & Resource Management: Monitor project expenses within the approved budget
- Evaluate the efficiency of budget allocation
- Cross-Functional Collaboration
Benefits
- Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan - work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day
- Modern corporate equipment based on macOS or Windows and additional equipment are provided
- Paid vacations, sick leave, personal events days, days off
- Corporate health insurance program for your well-being
- Referral program - enjoy cooperation with your colleagues and get the bonus
- Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences
- Rewards program for mentoring and coaching colleagues
- Free internal English courses
- Yoga classes to help you stay active and energized
- In-house Travel Service
- Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie / book / pets lovers, special office days dedicated to holidays
About Pin-Up Global
PIN-UP Global is an international holding company that develops technologies, B2B solutions and products for the iGaming industry. Headquartered in Warsaw, the group brings together businesses spanning product development, technology and marketing services for online gaming. It supports a portfolio of companies and brands operating across multiple markets. PIN-UP Global focuses on building advanced technology and products for the gambling sector.