Campaign Executive
Be the central point to manage campaigns throughout the business, leading the alignment between all areas of Marketing as well as working closely with the Commercial and Editorial teams. Reporting into the Senior Campaigns Manager, you will primarily support the Marketing Team in driving new customer account acquisition and betting conversion across all Spotlight Sports Group Channels. This is a fantastic opportunity to develop your skills, getting involved in a broad range of communication channels and gain exposure across different marketing departments and activities including CRM, Campaigns, Affiliate Operations, Social Media and Video Production.
- Stakeholder management will be key and you will also work closely with the editorial team, internal design, content marketing, commercial stakeholders and product team to ensure that we deliver flawless marketing activations.
- A further focus of the role is to ensure our marketing campaigns support revenue goals on a rolling basis.
- Work with stakeholders across the business to help create and execute overarching internal marketing campaigns
- Spend time with each marketing department (Campaigns, Affiliate Operations, CRM, Social & Video) to understand how each of these helps the business goals
- Plan, schedule and execute detailed marketing plans around the key festivals with a main focus on Cheltenham, Aintree, and Royal Ascot
- Support the Senior Campaigns Exec and Manager to plan, create, coordinate and deliver core marketing campaigns for Racing Post
- Support the CRM team to help deliver regular and high quality communications via email and via the Racing Post app
- Support the Social Media Team to produce and create content which engages our growth audience
- Support the video production team by creating content and graphics.
- Delivering to a variety of deadlines, driving conversation, reacting to and optimising key moments
- Learn how to deliver flawless execution of Racing Post marketing campaigns across all key media channels
- Perform regular QA of all journeys for customers across all Racing Post products
- Analyse the results of marketing activity to help guide future improvement of campaigns for revenue-driving channels
- Become adept at performing tasks within the above areas to offer cover for annual leave whilst building a holistic view and experience of all types of work within the marketing function
- This role includes some weekend work around big events
- Sports knowledge and understanding of sports betting
- An understanding or interest in horse racing would be beneficial
- Excellent verbal and written communication and presentation skills and a commitment to collaborate with people
- Ability to simultaneously manage multiple projects with tight deadlines
- Highest level of attention to detail
- Strong interpersonal and communication skills
Spotlight Sports Group is a global media and technology company operating across horse racing and sports betting. It combines more than 40 years of Racing Post heritage with consumer brands such as Pickswise, myracing and Free Super Tips, alongside B2B products that power major operators, affiliates and media groups. Its technology includes the Superfeed content engine, Halo live streaming, Spotlight iQ AI-driven insights and digital and print betting-shop displays, plus the ICS-digital and ICS-translate marketing and localisation agencies covering more than 80 languages. Headquartered in London, the company employs over 400 people and serves leading names in betting, racing and sports media.
