Social Media Executive
This exciting role is key to help us grow our organic share of voice on our social channels. You will do this by capturing and amplifying sporting sentiment to drive engagement. You will be required to create made for platform content for social and support distribution of our video + editorial content. You will also help manage the relationship between Content Marketing and internal and external stakeholders.
- Manage and grow The Racing Post’s social media presence across all key platforms, ensuring content is timely, accurate, and engaging
- Work across multiple digital media - creating content, graphics and video across different social media channels including X, Facebook, Instagram and TikTok
- Plan, create, and publish social content that supports editorial priorities, major racing events, and the wider racing calendar
- Liaise with editorial production teams to help promote key content and breaking news on our social channels
- Deliver live social coverage of race days, breaking news, and key industry moments, reacting quickly and confidently in real time
- Work closely with editorial, video, and data teams to translate Racing Post journalism into compelling social-first formats
- Write clear, engaging, and platform-appropriate copy that reflects The Racing Post’s authoritative yet accessible tone of voice
- Monitor social media performance, track key metrics, and provide regular insights and recommendations to improve reach, engagement, and audience growth
- Identify trends, conversations, and opportunities
- Ensure impactful delivery of commercial messages through social content
- Drive Horse Racing conversation online by promoting and reacting to key sporting moments including big races such as the Grand National and Cheltenham Gold Cup
- Ensure all Horse Racing content is on brand with the correct tone of voice at all times
- Monitor and document competitor activity (bookmakers / publishers / affiliates)
- Work on live events, including clipping of our live shows on Grabyo such as The Morning Post, working with the production team to optimise these for our Social Media channels
- Ensure all content meets compliance and responsible gambling best practise at all times
- Experience managing social media channels for a brand, publisher, or media organisation, ideally within sports, racing, betting, or a fast-paced digital environment
- Strong understanding of major platforms including X (Twitter), Instagram, Facebook, TikTok, and YouTube, with a clear sense of what content works where and why
- Excellent written communication skills, with the ability to craft sharp, engaging copy aligned to The Racing Post’s tone of voice
- Genuine interest in horse racing and/or sports journalism, with a solid understanding of racing audiences and key moments in the racing calendar
- Experience using social media management and analytics tools (e.g. Hootsuite,, native platform insights) to track performance and inform content decisions
- Strong news sense and the ability to react quickly to breaking stories, live events, and trending topics
- Availability for shift work that works crossmatches the sporting and racing calendar, including weekend work
- Copywriting: Comfortable writing engaging and concise content for social media
- Organisational strength: Having the ability to manage multiple workstreams effectively and efficiently, whilst being able to clearly communicate performance issues, deadlines, timescales and such like is extremely important.
- Ability to take initiative and develop your role: Take on constructive feedback during regular meetings with your manager and consistently take initiative to develop your role and contribute to your team’s success by taking on ‘non-bau’ projects where needed.
- Highly organised with strong attention to detail and the ability to manage multiple projects at once
- Image/video editing skills (e.g. Adobe, Canva, or platform-native tools) desirable
- Private medical insurance
- Excellent parental leave
- A working globally policy
- Mental health support
- Assistance programs
- Social gatherings
- Pension scheme
- Various other benefit schemes
- Birthdays off work
- 25 days of holiday per year
- Life assurance
- Exclusive perks like the Star card and our Step Further Awards (our employee recognition program)
- Season Ticket Loan
- Cycle to Work Scheme
- Complimentary access to our Racing Post Members Club, complete with an Ultimate Membership
- Volunteer two days per year with our charity partner
Spotlight Sports Group is a global media and technology company operating across horse racing and sports betting. It combines more than 40 years of Racing Post heritage with consumer brands such as Pickswise, myracing and Free Super Tips, alongside B2B products that power major operators, affiliates and media groups. Its technology includes the Superfeed content engine, Halo live streaming, Spotlight iQ AI-driven insights and digital and print betting-shop displays, plus the ICS-digital and ICS-translate marketing and localisation agencies covering more than 80 languages. Headquartered in London, the company employs over 400 people and serves leading names in betting, racing and sports media.
