CRM Lead - Strategy and Planning
We are seeking a strategic CRM Lead to lead our lifecycle, automation, and campaign optimization efforts for our platform. In this role, you will oversee the end-to-end CRM strategy, ensuring campaigns align with business goals, automated flows are optimized, and user experiences are seamless. You will collaborate with Central Ops, Data, and Local Teams to drive retention, conversions, and player engagement through data-driven decisions and flawless execution.
Position based in Rio de Janeiro or São Paulo.
- Plan and execute CRM campaigns (onboarding, retention, reactivation, promotions) that align with business KPIs (LTV, retention, conversion).
- Work closely with Central Ops to localize and optimize lifecycle flows for the Brazilian market.
- Ensure campaigns comply with gambling regulations (bonus T&Cs, responsible gaming messaging).
- Align on integrated campaign planning and calendar management
- Oversee unified customer communication strategies
- Exchange data-driven feedback to enhance overall CRM performance
- Lead the development and refinement of automated CRM journeys (FTDs, churn prevention, win-back campaigns).
- Improve trigger-based communications (behavioral, transactional, segmentation) to enhance player engagement.
- Continuously A/B test messaging, timing, and incentives across email, push, SMS, and in-app channels.
- Oversee QA processes to ensure error-free campaign execution (copy, links, compliance, UX).
- Monitor and report on CRM metrics (CTR, conversion, retention, ROI), identifying areas for improvement.
- Collaborate with Data & Analytics to refine targeting, segmentation, and personalization strategies.
- Partner with On-Site Content & UX Teams to enhance user flows (registration, deposits, campaign landing pages).
- Ensure SEO-optimized content and intuitive navigation to maximize conversions.
- Address friction points in the customer journey using CS feedback, social media insights, and data analysis.
- Deliver weekly/monthly performance reports to stakeholders, highlighting wins, challenges, and action plans.
- Implement best practices for CRM automation, localization, and scalability.
- Stay updated on iGaming trends, tools, and tech to keep CRM strategies competitive.
- 2+ years in CRM, preferably in iGaming, sports betting, or digital marketing.
- Proven expertise in lifecycle marketing, automation tools, and A/B testing.
- Strong analytical skills (Excel/Sheets, dashboards) with a focus on data-driven optimization.
- Fluent in English and Brazilian Portuguese (written/spoken).
- Leadership experience with the ability to mentor teams and collaborate cross-functionally.
- Knowledge of gambling compliance, UX principles, and Conversion Rate Optimization tactics.
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.
