Product GTM Operations Manager
As Superbet continues to scale its product and technology platform across multiple markets, we are looking for a Product Go-to-Market (GTM) Operations Manager to own the go-to-market strategy for one of our core product verticals. This role sits at the intersection of Product, Local Market Operations and Marketing, partnering closely with Product and Country leadership to ensure product innovation translates into clear player value and strong commercial outcomes across markets. You will work closely with product teams throughout the product lifecycle, bringing market insights, player behaviour and commercial context into how products are built and brought to market. This role combines strategic ownership with hands-on execution, ensuring products launch successfully across markets and deliver strong player adoption and commercial impact. Depending on the product vertical, the role may also include leadership responsibilities within the GTM function.
- Product GTM Operating Model Design, evolve and own the GTM operating model for the central GTM function, defining processes, stage-gates and roles and responsibilities that enable consistent, high-quality product launches across markets.
- Define and maintain the GTM governance model, including the key meetings, forums and decision-making structures that keep central and local teams aligned and moving at pace.
- Launch Calendar & Coordination Define and coordinate the GTM launch calendar in close collaboration with local markets, integrating product releases to maximise player value, avoid channel conflicts and ensure markets are operationally ready.
- Partner with local market operations teams to identify and resolve capacity or capability gaps ahead of launches, acting as a key connector between central product teams and in-market execution.
- Frameworks & Playbooks Create and maintain GTM frameworks - including product tiering and customer value models - and execution playbooks covering rollout readiness, marketing support and launch sequencing.
- Contribute to the continuous improvement of GTM best practices, collecting learnings across verticals and markets and assembling them into accessible, reusable guides.
- Performance & Continuous Improvement Define and standardise GTM performance metrics across verticals and markets, ensuring alignment with company OKRs and a consistent view of launch success and product adoption.
- Schedule and lead monthly GTM performance review meetings, synthesising launch outcomes, surfacing actionable insights and communicating findings clearly to senior stakeholders.
- Identify and propose process and product improvements that enhance day-to-day GTM operations, drawing on data, experimentation and direct feedback from market interactions.
- Stakeholder Engagement Build and maintain strong working relationships with a wide range of business, product and technology stakeholders - including country leads, marketing managers, and VP and Director-level product and technology leaders.
- Facilitate best practice sharing across GTM verticals and markets, acting as a central node for knowledge exchange and helping to elevate GTM capability across the organisation.
- 6+ years of experience in Product GTM, Product Operations or Product Program Management roles in high-velocity digital product companies.
- Proven experience managing multi-market B2C product launches, ideally on high-frequency transactional platforms in a regulated environment; experience in gambling or gaming is a plus.
- Demonstrated experience designing or evolving a Product GTM or Product Operations function, either as a team member or in a consulting capacity.
- Ability to design and iterate on processes, frameworks, meeting structures and governance models that scale across markets and teams.
- Strong project management skills - able to create detailed plans, monitor progress closely and resolve emerging issues quickly and pragmatically.
- A natural relationship-builder with experience communicating with and influencing VP and Director-level stakeholders, facilitating fast and clear decision-making.
- Comfortable with data analysis and brings a growth and experimentation mindset to how GTM strategies are refined and improved over time.
Superbet, which operates under the Super Technologies banner, is a multinational sports betting and gaming group founded in 2008 in Romania by Sacha Dragic. Headquartered in Bucharest, it began with retail betting shops and has grown into one of the leading omni-channel betting operators in Central and Eastern Europe, with a strong focus on digital products. The group employs more than 5,000 people and operates across around a dozen European markets as well as Brazil. Its offices span Romania, Poland, Serbia, the UK, the Netherlands, Belgium, Spain, Croatia, Brazil, Malta and Gibraltar.
