游戏高级品牌经理（日本市场）｜ゲームシニアブランドマネージャー（日本マーケ担当）
Description
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world. We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.
Responsibilities
- Develop and execute market and brand strategies for company game products, covering pre-launch, launch, and long-term phases, accurately matching target user needs.
- Manage marketing execution, including TVCs, influencers, PR, offline events, and OOH advertising. Build a Japanese influencer collaboration matrix and partner with top artists, musicians, illustrators, or voice actors for creative marketing campaigns.
- Propose and implement an ROI data monitoring system for the Japanese market, iterating on strategies in real-time to optimise marketing budget efficiency.
- Collaborate with headquarters and global teams (e.g., Korea, North America) for integrated global creative output, ensuring brand consistency, and lead cross-border campaigns localised for the Japanese market.
Requirements
- 5+ years of brand management experience in the Japanese gaming/entertainment industry, with a strong understanding of the local KOL ecosystem and a network of top influencers. Experience with major Japanese game companies or overseas IP launches in Japan is preferred.
- Proficient in Japanese social media operations and public opinion management, having led at least 3 successful viral game marketing campaigns.
- Skilled in leveraging influencers for cross-industry collaborations, such as with voice actors, illustrators, or at offline events.
- Deep understanding of Japanese game user demographics and consumption logic.
- Strong resilience and ability to adapt to cross-cultural communication and collaboration with overseas teams.
- Native-level Japanese and business-level English communication skills.
Benefits
- Health insurance, employment insurance, workers' accident compensation insurance, employees' pension insurance, group comprehensive welfare insurance (GTL).
- Business accident security comprehensive insurance (GPA), group long-term disability income compensation insurance (GLTD).
- Overseas travel insurance.
- Commuting allowance (full reimbursement for commuter passes), communication allowance (up to 10,000 JPY/month), self-development allowance (up to 20,000 JPY/month), overtime/late-night meal allowance (up to 1,200 JPY/day), regular health check-up allowance (up to 75,000 JPY/year).
- Free drink corner, gift cards (twice a year for Obon and New Year, 20,000 JPY/instance).
- Employee Assistance Program (EAP), congratulatory and condolence money, long-service award/leave.
