Marketing Manager
Description
We are looking for a Marketing Manager based in Bangkok to plan and execute marketing initiatives for mobile and PC game titles in Thailand. This role focuses on driving player awareness, engagement, and growth through integrated marketing campaigns. The ideal candidate is data-driven, creative, and deeply familiar with the local gaming market.
Responsibilities
- Plan, develop, and execute marketing strategies and campaigns tailored to the Thailand market for mobile and PC games.
- Support go-to-market planning for game launches, updates, seasonal content, and live-service initiatives.
- Coordinate with internal teams (creative, community, PR, product) and external agencies to deliver integrated campaigns across digital, social, and offline channels.
- Manage campaign timelines, budgets, and deliverables to ensure efficient and timely execution.
- Monitor campaign performance, player behavior, and market trends, and provide insights to optimize future initiatives.
- Ensure all marketing activities align with global brand guidelines while remaining locally relevant.
Requirements
- 3+ years of experience in marketing, preferably within gaming, entertainment, or digital industries.
- Strong understanding of mobile and PC gaming audiences in Thailand.
- Experience managing digital and social media campaigns.
- Good analytical skills with the ability to interpret performance data and insights.
- Strong communication and project coordination skills.
- Passion for gaming and familiarity with live-service games is a plus.
