Marketing Manager
Description
Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 201 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
Responsibilities
- Conduct in-depth user research to understand Thai player insights and guide localized marketing strategies
- Plan and execute integrated marketing campaigns; oversee creative content tailored to Thai aesthetics
- Manage relationships with Thai KOLs and celebrities; create viral social media trends
- Monitor competitor activities and respond quickly to market dynamics
Requirements
- 7+ years of marketing experience, familiar with Thailand local market; gaming industry background preferred
- Strong user insight skills; ability to capture Thai youth trends and online culture
- Excellent content planning abilities; deep understanding of Thai culture, memes, and preferences
- Fluent in English (working language); Thai proficiency to read social/community discussions is a plus
- Ability to work under pressure; passion for games
