Marketing Specialist, Gaming

The Marketing Specialist is a role designed for a motivated professional who is both a strategic marketer and a disciplined project manager. You will play a vital role in driving the growth and visibility of our mobile game across the MENA region. By bridging the gap between high-level marketing objectives and day-to-day creative execution, you will ensure that all stakeholder requirements are streamlined for maximum efficiency, fast-paced turnaround, and deep cultural impact.

Core Principles

Efficiency & Learning: Contribute to impactful campaigns through thoughtful execution and a continuous focus on process improvement.

Proactive Problem Solving: Demonstrate a "can-do" attitude and the initiative to solve operational bottlenecks in a supportive environment.

Curiosity: Maintain an active interest in market shifts to contribute fresh ideas that keep our strategies ahead of the curve.

• Plan and execute marketing campaigns across various projects to strengthen brand presence and drive user engagement.
• Ensure a unified, premium identity across communication channels and marketing materials.
• Tailor campaigns to specific project positioning, ensuring strategies resonate with the target audience.
• Research local trends in content, media, and culture to inform brand positioning and support successful market presence.
• Plan and execute promotional initiatives that enhance the player experience and community connection.
• Engage directly with the local gaming community to gather insights and ensure regional authenticity.
• Act as the primary project manager and point of contact for the creative team, organizing workflows to ensure seamless task transitions between Marketing, Operations, Community, and Business Development.
• Collaborate with different teams to deliver impactful, on-brand creative outputs with fast-paced turnarounds.
• Manage relationships with external agencies and suppliers to ensure the smooth, cost-effective execution of marketing plans.
• Serve as a collaborative bridge between internal departments and external partners to maintain alignment on all deliverables.

• 2–4 Years of experience in Marketing or Agency Account Management, preferably within the gaming or tech industry.
• Familiarity with the marketing landscape and a strong connection to the local gaming community.
• Highly organized with a track record of managing multi-stakeholder workflows and creative production timelines.
• A "people person" who thrives on teamwork and understands that collaboration is the foundation of a successful hub.
• Ability to work in a dynamic, startup-like environment, with a flexible and collaborative approach.
• Beyond basic tool proficiency, you possess a proactive mindset for identifying and integrating AI-driven workflows.
• Active gamer with strong understanding of mobile gaming culture, especially battle royale and competitive shooter genres.