Publishing Activation Lead - China Market
Description
Adapt and execute studios' publishing strategy for the Chinese market, ensuring cultural relevance, regulatory alignment, and player resonance across platforms and communities.
Responsibilities
- Deliver insights on what resonates with CN players - platforms, KOL ecosystems, pricing trends, sentiment shifts - and own a weekly CN Insight Package.
- Build and execute China GTM plans, including local events, creator collabs, and distribution partnerships.
- Localize global campaigns for tone, content, and platform alignment.
- Manage community channels and sentiment response across CN platforms.
- Gate and review content to ensure cultural fit and brand consistency.
- Monitor campaign performance and discover new growth or engagement opportunities.
Requirements
- 5+ years in CN game or entertainment marketing.
- Proven record of running successful campaigns on Chinese social platforms.
- Experience operating on Heybox or other key CN distribution networks.
- Comfortable bridging local execution and HQ coordination.
- Familiarity with CN content regulations and community sentiment.
- Deep understanding of CN gamer culture.
- Experience managing organic campaigns with limited budgets.
- Great communicator with negotiation and localization experience.
- International exposure and ability to advocate for local market needs globally.
- Collaborative and highly organized.
