Senior Marketing Manager
Participate in developing the product’s global launch strategy. Lead end-to-end marketing execution in target regions from 0 to 1, covering key milestones such as product testing, pre-registration, launch, and version updates, including planning and execution.
Build and shape the product’s brand image. Deeply analyze the core needs and cultural characteristics of ACG (anime-style) user communities across different regions, support product positioning and brand strategy development, and design targeted marketing and promotion plans.
Integrate internal and external resources to manage comprehensive marketing initiatives, including online advertising, social media, content marketing, KOL/Vtuber collaborations, offline landmark advertising, cross-industry partnerships, and community operations. Take full ownership of project progress and campaign results.
- Participate in developing the product’s global launch strategy.
- Lead end-to-end marketing execution in target regions from 0 to 1, covering key milestones such as product testing, pre-registration, launch, and version updates, including planning and execution.
- Build and shape the product’s brand image.
- Deeply analyze the core needs and cultural characteristics of ACG (anime-style) user communities across different regions, support product positioning and brand strategy development, and design targeted marketing and promotion plans.
- Integrate internal and external resources to manage comprehensive marketing initiatives, including online advertising, social media, content marketing, KOL/Vtuber collaborations, offline landmark advertising, cross-industry partnerships, and community operations.
- Take full ownership of project progress and campaign results.
- 3+ years of overseas marketing experience in the gaming industry; candidates with hands-on experience in end-to-end (0 to 1) marketing for ACG games are preferred.
- Strong understanding of major social media platforms in target markets, with established business resources among KOLs/Vtubers and media vendors.
- Excellent project management skills, strong creative and strategic planning capabilities, and solid copywriting skills.
- A passionate ACG and gaming enthusiast with deep cultural understanding.
- Willing and able to travel between China and Japan based on project needs.
- Health insurance
- Employment insurance
- Workers' accident compensation insurance
- Employees' pension insurance
- Group term life insurance (GTL)
- Business accident security comprehensive insurance (GPA)
- Group long-term disability income compensation insurance (GLTD)
- Overseas travel insurance
- Commuting allowance (up to 50,000 JPY/month)
- Communication allowance (up to 10,000 JPY/month)
- Self-development allowance (up to 20,000 JPY/month)
- Meal subsidy of 1800 JPY/day for days worked in the office
- Periodic health check-up allowance (up to 75,000 JPY/year, once a year)
- Free drink corner
- Gift cards (issued twice a year for Obon and New Year, 20,000 JPY/instance)
- Employee Assistance Program (EAP)
- Condolence and sympathy money
- Long-service award/leave
