Content Performance Lead
Description
As we expand, we’re looking for a talented Content Performance Lead to make our content work harder across the group. This isn’t about writing content or setting brand strategy - it’s about driving performance. You’ll sit at the intersection of CRM, conversion, lifecycle and messaging, improving how content performs across all of our areas: Sway Gaming, Traffic Label, 5Bet and Acrum.
Responsibilities
- Identify weak content and optimise it with measurable impact (CTR, conversion, engagement)
- Improve performance across CRM, email, landing pages and user journeys
- Define smarter segmentation, lifecycle messaging and personalisation
- Run structured A/B testing and build a test-and-learn culture
- Create practical frameworks, playbooks and standards teams can use
- Leverage AI and automation to improve speed, quality and scalability
- Work hands-on with CRM, product and channel teams to drive real results
Requirements
- Strong experience in CRM, lifecycle or conversion-focused content
- Proven track record of improving performance (not just producing content)
- Data-driven mindset with hands-on testing and optimisation experience
- Commercial awareness - able to link content decisions to ROI
- Experience with high-volume CRM or similar channels
- Comfortable using AI tools and modern content workflows
- Someone who can get hands-on, influence teams and build scalable ways of working
About Traffic Label
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.