Group Chief Marketing Officer (CMO)
We are seeking an experienced, entrepreneurial Group Chief Marketing Officer (CMO) to lead marketing across both Traffic Label and Sway Gaming. This is a senior leadership role responsible for defining and executing our group-wide marketing strategy, driving growth across multiple brands, and building world-class performance marketing systems. This role is ideal for a startup-minded leader from the iGaming, sports betting, casino, or affiliate sectors who thrives on building teams, scaling customer acquisition, and developing brands from the ground up.
- Develop and lead a unified marketing strategy across Traffic Label and Sway Gaming.
- Own full-funnel marketing - from strategy to execution - across performance, brand, content, and product marketing.
- Oversee all acquisition channels including SEO, PPC, affiliate, display, programmatic, and social.
- Build and mentor a high-performing marketing team and establish best-in-class marketing operations.
- Collaborate with the leadership team on commercial strategy, partnerships, and new brand launches.
- Lead data-driven decision-making, ensuring marketing performance is measurable, optimised, and tightly aligned with business KPIs.
- Manage marketing budgets effectively, ensuring maximum ROI.
- Stay ahead of industry trends, technologies, and regulatory environments within the iGaming space.
- Proven track record in a senior marketing role within iGaming, online casino, sports betting, or a related industry (required).
- Experience in a startup or scale-up environment, ideally launching or growing iGaming brands (required).
- Strong expertise across performance marketing channels and digital customer acquisition (required).
- Strategic storyteller with hands-on understanding of creative direction and brand positioning (required).
- Data-first mindset with experience in using analytics to drive decision-making (required).
- Strong leadership, communication, and cross-functional collaboration skills (required).
- Entrepreneurial, proactive, and comfortable in a fast-paced, evolving industry (nice-to-have).
- Passionate about gaming, innovation, and digital marketing trends (nice-to-have).
- Track record of scaling marketing operations and teams internationally (nice-to-have).
- Experience working across multiple brands or business units (nice-to-have).
- Competitive salary and performance-based bonuses.
- Opportunity to lead marketing strategy for high-growth gaming brands.
- Dynamic, innovative team culture with entrepreneurial spirit.
- Remote working model available for the right candidate.
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.