Conversion Lead
As we expand into our new Malta office, we are seeking a commercially driven Conversion Lead for our clients and B2B partners. This is a high-impact hybrid role that sits between Retention and Acquisition, with a singular obsession: Conversion. You will be responsible for the critical FTD funnel. Your mission is to turn registered players and leads from various traffic sources into active, depositing customers. You will achieve this by building targeted multi-channel communication strategies and driving rigorous conversion rate optimization across the player journey. This is a "First Hire" opportunity. You will be the first member of the Conversion Team. While you will start as an individual contributor executing strategy, the roadmap includes building a team of conversion specialists, offering a clear path to becoming a Conversion Manager.
- Own the post-registration journey. Map out, analyze, and optimize every touchpoint a player experiences from the moment they sign up until they make their first deposit.
- Design and execute automated lifecycle journeys (Welcome Cycles) using Email, SMS, Push Notifications, WhatsApp, On-site messaging, and outbound calls.
- Develop targeted strategies for leads residing in our existing mailing lists and databases to drive them towards a first deposit.
- Segment the database based on player behavior, traffic source, and potential value to deliver personalized offers that maximize conversion rates.
- Manage the conversion budget and bonus costs efficiently to ensure a healthy ROI on FTD acquisition.
- Monitor and report on daily, weekly, and monthly KPIs (Conversion Rate %, Cost per FTD, Time to Deposit, etc.).
- Provide specific feedback to the Acquisition team regarding lead quality to ensure traffic sources are optimized for value.
- Assist with defining the operational processes and tool stack required for a scaling conversion function.
- As the department grows, lead the recruitment, onboarding, and management of future Conversion Specialists.
- Minimum 3+ years of experience in the iGaming industry (Casino or Sportsbook) OR Affiliate Email Marketing is essential.
- A strong background in CRM (Lifecycle management) OR Performance Marketing, with a specific track record of improving conversion rates.
- Hands-on experience with CRM tools (e.g., Braze, Salesforce, FastTrack, Customer.io) and Analytics/CRO tools (e.g., Google Analytics, Hotjar, VWO, Optimizely).
- You make decisions based on revenue potential and ROI. You are comfortable managing bonus spends and calculating the cost of conversion.
- You are proficient in working with large datasets to segment audiences and analyze test results.
- You are ready to step up. You want to build a team, define the strategy, and eventually lead the department.
- You are the first hire in this specific vertical. You won't just be following a playbook; you will help write it.
- We have a plan to expand this team. Success in this role leads to a Team Lead position.
- Competitive Package
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.