Head of Sales - iGaming Affiliate
As Head of Sales, you will take full ownership of our commercial partner strategy-driving revenue across our core channels and territories while scaling our impact in new markets. Leading a growing sales team, you'll be responsible not just for results, but also for the development of people, processes, and partnerships. Reporting directly to the Chief Operating Officer, you'll play a central role in how we grow, who we partner with, and how we deliver performance.
- Define and deliver the affiliate sales strategy to achieve revenue and market growth targets
- Manage, coach, and develop a team consisting of a Senior Affiliate Manager and six general Affiliate Managers across the UK and Ukraine
- Build, implement, and continuously improve internal sales processes for onboarding, reporting, and partner management
- Establish and grow commercial relationships with online casino and sportsbook operators, negotiating CPA, RevShare, and hybrid deals
- Work closely with the marketing team to ensure the right partners are promoted in the right channels at the right time
- Collaborate with traffic teams (Email, SEO, PPC, VIP) to align commercial strategy with performance and inventory
- Lead strategic expansion into new markets and adapt the sales approach to regional needs
- Provide regular, data-driven performance reporting and forecasting to the COO and senior leadership
- Monitor industry developments, competitor movements, and regulatory changes affecting the affiliate landscape
- A proven background in iGaming affiliate sales, preferably with direct experience as a publisher or operator partner manager.
- Demonstrable success in leading and developing junior teams, with a hands-on leadership style and commitment to growth.
- Strong operational mindset-able to design and enforce scalable processes in a fast-paced commercial setting.
- Outstanding commercial acumen and a strong network within the casino and sportsbook sector.
- Highly collaborative, with the ability to work cross-functionally with marketing, performance, and analytics teams.
- Comfortable balancing strategy with day-to-day execution-driven by data and motivated by results.
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.