VIP Account Manager
The VIP Account Manager will play a key role in driving revenue performance within Sway Gaming’s high-value player segment. This is a commercially focused position responsible for proactive account growth, upselling, cross-selling, and structured retention activity. The role operates as part of the Malta-based VIP team and contributes directly to achieving revenue and lifetime value targets set by the Head of VIP.
- Own and grow a defined portfolio of VIP players, with clear monthly revenue and activity targets.
- Actively drive deposit uplift, cross-product engagement (Casino/Sportsbook), and long-term value growth.
- Execute structured outbound engagement (calls, messaging, campaigns) to maximise player activity and retention.
- Identify commercial opportunities within the VIP segment, including high-potential accounts and reactivation cases.
- Collaborate with CRM and BI to optimise offer strategy, bonus structures, and segmentation logic.
- Ensure disciplined bonus control and ROI awareness across all VIP activity.
- Monitor competitor positioning and market trends affecting VIP player behaviour.
- Maintain full compliance with responsible gaming, AML, and regulatory standards.
- Provide regular reporting on revenue performance, churn risk, and pipeline opportunities.
- 2+ years of experience in a VIP, Sales, or High-Value Account Management role within iGaming.
- Strong commercial acumen and proven track record of meeting or exceeding revenue targets.
- Experience working with tiered VIP programs and high-value customer lifecycle management.
- Comfortable working with performance metrics such as ARPU, GGR, NGR, churn rate, and bonus efficiency.
- Strong negotiation and influencing skills.
- Data-driven mindset with the ability to interpret performance reports and act accordingly.
- Fluency in English; German language skills are considered a strong advantage.
Traffic Label is an online affiliate marketing business that has operated across all major digital marketing channels since 2006. It builds and runs content and comparison websites that acquire customers for iGaming and other operators. Its portfolio includes brands such as Onlinebingo.co.uk and 1CS.com. Traffic Label is headquartered in St Albans, England.