Field Marketing Manager, Americas
The team is responsible for accelerating business domains' expansion and supporting Trustly's transition from a payment processor to a comprehensive global financial platform. We focus on driving high-quality pipeline and deal acceleration through a 360° marketing approach that includes events, market research, ABM, and localized content. In the US, this team acts as the primary "marketing engine," bridge-building between global strategy and local go-to-market execution.
As a Field Marketing Manager, you will act as the Single Point of Contact (SPOC) for the business domain to which you are in charge and the markets, representing the Marketing department locally. This is an execution-heavy role where you own the regional marketing engine. Your mission is to drive revenue, support sales and activate brand value within specific target verticals: primarily Gaming, financial services, and subscriptions. You are not just following a playbook; you are the one running with the ball to ensure we win in the US market.
- Drive the marketing engine across multiple online and offline channels simultaneously, ensuring constant motion and local execution.
- Lead localized ABM campaigns to generate engagement and high-value sales meetings for Tier 1 accounts.
- Work in the trenches with senior commercial teams to align all marketing activities with high-value deals and pipeline goals.
- Coordinate daily with global teams in Content, CRM, and Creative Studio to ensure regional needs are met with high-quality resources.
- Monitor competitors and field hypotheses to provide real-time feedback to Product Marketing, ensuring the value proposition hits the client's pain points.
- Execute high-touch regional events, from executive roundtables to sales dinners and booth logistics, creating direct conversion opportunities.
- Test and validate the GTM strategy by analyzing messaging and Ideal Customer Profiles (ICP) directly in the field.
- 4-5 years of B2B Marketing experience, with a background in complex tech solutions or enterprise sales, to effectively partner with senior US stakeholders.
- Strong commercial gravitas and the communication skills needed to collaborate with seasoned entrepreneurs and sales leaders, prioritizing deals over pure brand aesthetics.
- Execution powerhouse with a "get things done" mindset, capable of moving from high-level ideas to organized action with high energy.
- Customer-centric professional focused on identifying and solving the client’s real business pain points.
- Proactive doer who takes initiative to knock on doors, find synergies, and mobilize teams to move the needle.
- Strategic versatility to pivot easily between operational tasks, such as event logistics and strategic influences like vertical focus.
- Flexible paid time off & generous PTO accrual plans
- Comprehensive medical, dental, vision, and other insurances
- FSA & HSA plans for medical and dependent care
- Home office set-up allowance
- Internet stipend
- Retirement plan match for 401k and RRSP
- Gender-neutral paid parental leave, and more!
Trustly is a Swedish fintech company specialising in account-to-account (open banking) payments, letting consumers pay directly from their bank accounts without cards. Founded in 2008 and headquartered in Stockholm, it connects merchants - including many online gambling operators - to thousands of banks across Europe and North America. The company processes billions of euros in payments annually and is a widely used deposit and withdrawal method in the iGaming industry. Trustly employs more than 1,000 people across offices in Europe and the Americas.
