Head of AI Transformation
This role is part of the Entain Transformation team within the Commercial function. In a nutshell, Transformation identifies and solves complex business problems that involve multiple stakeholders across pillars (Sports, Gaming, Compliance) and channels (Digital, Retail), and which support the execution of the UK commercial strategy. We constantly work towards ensuring our customers have best-in-class experiences whilst using Entain products. The working environment is fast-paced, and challenging - Transformation is a small team that aims to maintain an out-sized impact on the business. Head of AI Transformation is a highly collaborative role working cross-functionally across Sports, Gaming, Marketing, Product, Technology, Trading, Customer Services, Procurement and Finance. This role is responsible for leading and owning the AI agenda across the Commercial function. The successful candidate will identify, prioritise, and implement practical AI opportunities that deliver measurable commercial value, operational efficiency, and enhanced customer outcomes. The role requires a combination of deep technical understanding of AI technologies and strong business leadership to translate AI capabilities into commercially viable use cases, while working with senior stakeholders across the organisation to shape strategy, define problems, drive adoption, and deliver outcomes. This is both a strategic and hands-on role, requiring the ability to move from concept through to execution and operational embedding.
- Own and evolve the AI agenda within the Commercial organisation, ensuring alignment with broader business strategy and priorities.
- Apply deep subject matter expertise in AI and data-driven technologies to identify high-value business opportunities.
- Partner with stakeholders across Commercial, Product, Technology and Customer functions to gather, structure, and prioritise problem statements and use cases with measurable commercial impact.
- Build an AI opportunity pipeline, balancing strategic transformation initiatives with quick-win operational improvements.
- Lead the implementation of AI initiatives from proof-of-concept through to scaled business adoption.
- Help ensure AI capabilities become embedded into business processes, decision-making, and customer experiences.
- Educate and upskill colleagues on the application of AI tools and capabilities in both customer-facing, and day-to-day working practices.
- Work closely with technology teams to define requirements, implementation approaches, governance, and success measures.
- Monitor performance and effectiveness of AI solutions and continuously optimise where appropriate.
- Act as the central point of leadership and coordination for AI-related initiatives within Commercial.
- Build relationships with senior stakeholders to align priorities, communicate progress, and influence decision-making.
- Facilitate cross-functional collaboration to ensure alignment between business needs and technology teams.
- Strong understanding of AI technologies (required)
- Experience identifying and delivering AI-driven business transformation initiatives within a complex organisation (required)
- Ability to bridge technical and non-technical audiences, translating business problems into practical technology solutions (required)
- Strong commercial acumen with the ability to assess value, prioritise opportunities, and drive measurable business outcomes (required)
- Experience engaging with senior executives (required)
- Strong analytical thinking, problem-solving, and decision-making capability (required)
- Experience establishing governance or frameworks for technology-enabled transformation (required)
- Generous group bonus scheme
- Hybrid working – 2 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional “It’s Your Game” day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.
