Sportsbook Operations Manager
As Sportsbook Operations Manager, you will be a key strategic lead across the UK sportsbook ensuring that its promotions, bonus investments, and customer incentives are optimised to drive maximum customer and business value. This role requires a deep understanding of the brand's strategic positioning and customer base, working closely with internal stakeholders to refine operational processes, improve bonus efficiency, and drive data-led decision-making. By collaborating with Proposition Managers, Fulfilment teams, BI, and Data teams, you will help evolve our sportsbook offering, ensuring it is not only reactive to performance trends but proactively aligned with long-term growth objectives.
- Act as an Operational Lead for the UK Sportsbook ensuring that all sportsbook initiatives align with its strategic goals.
- Oversee the execution of promotions, bonuses, and incentives, ensuring maximum effectiveness.
- Work closely with Proposition Managers and Commercial teams to ensure sportsbook promotions are operationally efficient and customer focused.
- Develop a deep understanding of brand positioning, customer behaviours, and sportsbook performance trends to shape decision-making.
- Monitor and analyse bonus spend efficiency for your brand, identifying new ways to optimise investment.
- Work closely with Proposition teams to test and implement strategies that influence customer behaviour and drive the best overall business outcome.
- Work alongside Propositions team to manage the overall bonus budget, ensuring accurate phasing and efficiency.
- Partner with Data teams to generate performance analysis and insights that shape bonus strategy and sportsbook investments.
- Deliver ad-hoc analysis and deep dives on sportsbook performance, bonus impact, and customer engagement trends.
- Leverage data to identify inefficiencies and opportunities, making proactive recommendations to stakeholders.
- Work closely with Proposition Managers, Fulfilment, and CRM teams to improve systems, processes, and execution of sportsbook incentives.
- Support the Head of Sportsbook Operations in embedding best practices across teams, improving workflows and campaign planning.
- Ensure smooth execution of sportsbook promotions, bonuses, and campaigns through close collaboration with fulfilment teams.
- Identify and implement new ways of working that drive sportsbook operational excellence.
- Take a proactive role in shaping strategy, challenging existing processes, and introducing new efficiencies.
- Monitor competitor activity and industry trends to ensure best-in-class promotional strategies.
- Experience in sportsbook operations, bonus optimisation, CRM, or a related role. (required)
- Deep understanding of sports betting, player behaviour, and brand strategy. (required)
- Strong analytical skills, with the ability to interpret complex data and generate actionable insights. (required)
- Experience working closely with Proposition, Data, and Player Marketing teams to refine customer engagement strategies. (required)
- Ability to build strong relationships with stakeholders and influence cross-functional teams. (required)
- Comfortable working in a fast-paced environment, with the ability to react quickly to changing priorities. (required)
- Strong problem-solving skills, with a strategic mindset and an ability to challenge the status quo. (required)
- Generous group bonus scheme
- Hybrid working – 4 days in the office
- Private medical insurance
- Pension scheme – matched to 6%
- Ability to buy and sell holiday
- Free subscription to wellbeing app Unmind
- Additional "It's Your Game" day off to use at either Christmas or New Year
- Entain & Enhance days – 2 paid days off to focus on your professional or personal development
- Share save scheme
- Paid subscription to LinkedIn Learning
- Discounted gym membership
- Team spirit – whether it's seasonal parties, sports teams, gaming communities or external trips, we have something for everyone in Gibraltar!
Entain is one of the world's largest sports betting and gaming entertainment groups and a FTSE 100 company. Formed when GVC Holdings rebranded as Entain in December 2020, its brands trace their history back to the 1880s and include bwin, Coral, Foxy, Gala, Ladbrokes and partypoker. Through its joint venture with MGM Resorts International, it powers BetMGM in the United States with its proprietary technology. Headquartered in London, Entain employs over 30,000 people with offices across 19 countries.
