Growth & Acquisition Lead
The Growth & Acquisition Lead is responsible for owning the strategy and execution that drives efficient, scalable growth in registered users and subscribers across products and markets through targeted acquisition strategies and conversion optimisation. The role focuses on identifying high-value fan segments and developing scalable strategies to attract and convert them into registered users and subscribers. It ensures growth initiatives are aligned with long-term fan engagement and lifetime value. This is a senior individual‑contributor role within a developing central capability team, acting as a strategic driver of acquisition and conversion across multiple products and markets, with significant influence.
- Develop, own and implement global fan acquisition strategies
- Develop, own and optimise the acquisition funnel
- Define and optimise value exchange across registration, trial and paid entry points (e.g. incentives, pricing, access and propositions)
- Manage acquisition channels and performance marketing
- Develop and deploy propositions across markets
- Coordinate global marketing calendars and campaign alignment
- Manage external agencies and marketing partners
- Leverage automation and AI‑driven tools to improve targeting, creative iteration, testing velocity and operational efficiency across acquisition workflows
- Support local markets with campaign frameworks and best practice
- Work in close partnership with the Retention & Engagement Lead to ensure acquisition quality supports long‑term engagement, retention and lifetime value.
- 8 – 10+ years’ experience in growth, acquisition, performance marketing or subscription marketing roles, with demonstrated ownership of subscriber growth, conversion optimisation and commercial efficiency metrics in a digital or subscription‑based environment.
- Demonstrable experience driving net subscriber growth for a paid digital subscription service.
- Previous ownership of registration → trial → paid conversion outcomes.
- Strong experience managing performance marketing channels (e.g. paid search, paid social, affiliates or comparable acquisition channels) directly or via an agency.
- Hands-on responsibility for budget allocation, CAC control, and payback optimisation.
- Experience running conversion optimisation initiatives, including landing pages, onboarding flows, messaging or pricing tests.
- Experience working with commercial efficiency metrics, including LTV, CAC, conversion rates and payback periods.
- Experience identifying and targeting high‑value audience segments based on behaviour, intent, or propensity to convert.
- Practical exposure to using automation or AI‑driven tools to improve campaign performance, targeting, creative iteration or workflows.
- Experience supporting multiple markets or territories, ideally with variation in propositions, regulations, or audience behaviours.
- Experience in sports, media, betting, or fan‑led (nice to have)
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
FairPlay Sports Media is a global sports media network that builds and engages communities of sports fans and bettors to create value for its betting, advertising and media partners. Previously known as Oddschecker Global Media, it rebranded in 2024 and traces its origins to oddschecker, which launched in 1999. Its portfolio includes oddschecker, WhoScored, vime, the Confido Network and CasinoSmash, processing around 100 million data updates per week and reaching over 100 million unique users monthly. Headquartered in London, the group works with more than 100 partners worldwide.
