Sales Executive Lead, Data Services
About the Role We are building a specialized high-performance team dedicated to unlocking growth within our Live Data portfolio. As a Sales Executive , you will be the engine of our "off-cycle" growth strategy. You will act as a product specialist and commercial hunter, working together with the account management team to drive the adoption of our live data services, as well as ancillary and innovation products (such as Esports, Micro Markets, and 24/7 Content) across our global client base.
- Specialist Selling & Upselling
- Drive Off-Cycle Revenue: Identify and execute upsell and cross-sell opportunities within existing accounts, specifically targeting the 80% of clients not currently in a renewal cycle.
- Product Specialist Selling: Act as the subject matter expert for our high-growth products, including: 24/7 Content: M4B, eLeagues and Table Tennis Innovation: ESports, Player & Micro Markets, BetConcierge, and Custombet.
- Targeted Engagement: Move beyond standard commercial relationship management to engage directly with Trading Directors and Product Leads, utilizing data-driven pitches to demonstrate ROI and trading efficiency.
- Collaboration: Partner closely with Account Management team (ECPs) to navigate account politics and ensure a unified commercial approach.
- Pipeline Management: Build and manage a robust pipeline of upsell opportunities, maintaining accurate forecasting in Salesforce to support the team’s aggregate growth targets and your quotas.
- Proven experience as an Account Executive or Sales Specialist, ideally within the Sports Technology sectors.
- A strong track record of generating new business or driving significant upsells within existing accounts; you are proactive and do not wait for a renewal date to start a conversation.
- A solid understanding of how a Sportsbook operates, specifically regarding Live Data and Trading. You understand what "Micro Markets" or "Trading Efficiency" means to a client.
- Fluent in English and Mandarin with the ability to tell a compelling story around complex data products. You can explain why a client needs a specific product, not just what the product is.
- Ability to work in a matrix environment, respecting the relationship ownership of the ECP team while driving your specific product deals to closure.
- Proficiency in CRM software (SalesForce) and Microsoft Office Suite.
- A collaborative environment with colleagues from all over the world.
- A specific mandate to sell the most innovative and fast-growing products in our portfolio.
- Ability to shape your own workday and career via a clearly defined professional and personal development plan.
- Opportunity to work with senior leadership, develop yourself and build your career within an inspiring and fast-growing company and digital sports environment.
- Vibrant and inclusive community, including Women in Tech and Pride groups which welcome all participants.
- Flexible working hours.
Sportradar is a global sports technology company that collects, analyses and distributes sports data to betting operators, sports leagues and media companies. Headquartered in St. Gallen, Switzerland, and founded in 2001, it provides betting services, managed trading, integrity monitoring and audiovisual streaming across hundreds of sports. The company holds official data partnerships with organisations including the NBA, NHL, FIFA and ICC. Sportradar is listed on the Nasdaq stock exchange and employs several thousand people worldwide.
