Product Manager Intern, Influencer Marketing & Gaming
Description
We are looking for an Associate Product Manager to help build and scale our influencer marketing platform for games. This role sits at the intersection of product, data, and creator ecosystem, turning market insights into impactful product features that drive campaign performance and client satisfaction.
You will be responsible for identifying opportunities, shaping product ideas, and working cross-functionally to bring them to life-from concept to launch and iteration.
Responsibilities
- Conduct market research on influencer marketing trends, creator tools, and competitor platforms.
- Gather insights from internal stakeholders (BD, campaign managers, data teams) and external users (clients, creators).
- Translate qualitative and quantitative inputs into clear product opportunities.
- Propose new product features or improvements aligned with business goals.
- Contribute to product roadmap planning and prioritization.
- Identify opportunities to improve campaign performance, workflow efficiency, and user experience.
- Write clear product requirement documents (PRDs), user stories, and acceptance criteria.
- Work closely with design, engineering, and data teams to deliver features.
- Participate in sprint planning, testing, and iteration cycles.
- Support product launches and feature rollouts.
- Monitor product performance through key metrics (usage, adoption, campaign outcomes).
- Continuously iterate based on feedback and data.
- Ensure product solutions meet client needs and improve satisfaction.
- Collaborate with BD and campaign teams to bridge product and commercial impact.
- Help translate product capabilities into client-facing value.
Requirements
- Experience in influencer marketing, creator economy, or digital marketing.
- Familiarity with campaign workflows, creator collaborations, and performance metrics.
- Hands-on experience with influencer platforms, campaign tools, or data dashboards is a strong plus.
- Strong problem-solving and structured thinking ability.
- Ability to turn ambiguous problems into clear product requirements.
- Basic understanding of product development lifecycle.
- Experience working with cross-functional teams include: engineering, design, data, business.
- Excellent written and verbal communication skills.
- Ability to manage multiple tasks and prioritize effectively.
- Detail-oriented with strong ownership mindset.
- Experience in gaming, especially PC/console or live-service games is a big plus.
- Familiarity with data analysis tools (e.g., Excel, SQL, BI tools).
