888 Proposition Manager - Spain
The Proposition Manager will play a key role in driving customer engagement, retention and customer value across the 888 brand in the Spanish market. Reporting to the MD of Spain, this role will be responsible for defining the CRM and customer proposition strategy across Sportsbook and Gaming verticals, ensuring all customer communications, promotional mechanics and engagement initiatives are aligned with commercial objectives and local customer needs.
The successful candidate will work cross-functionally with CRM Operations, Marketing, BI, Product, VIP, Gaming, Sportsbook and Global Marketing Services teams to deliver personalised, data-driven and commercially effective customer experiences. The role holder will act as a key stakeholder in shaping the 888 customer proposition, improving lifecycle performance, maximising customer retention and driving long-term player value within a highly competitive and regulated market.
- Define the CRM and customer engagement strategy for the 888 brand in Spain across Sportsbook and Gaming products.
- Develop and optimise customer lifecycle journeys including acquisition, onboarding, retention, reactivation and churn prevention initiatives.
- Coordinate execution of the plans with CRM Operations teams to deliver targeted campaigns across email, push, SMS, onsite and other communication channels.
- Manage and evolve the 888 customer proposition, ensuring promotional mechanics and engagement strategies remain competitive and relevant to the Spanish market.
- Work closely with BI and Analytics teams to analyse campaign performance, customer behaviour and segmentation opportunities.
- Identify trends and actionable insights to improve retention, customer value and engagement performance.
- Collaborate with Commercial, Marketing, VIP, Product, Gaming and Sportsbook teams to align CRM priorities with commercial objectives and key business events.
- Support GMS in the execution of promotional calendars, major sporting events, Gaming activations and seasonal campaigns.
- Monitor customer satisfaction and engagement KPIs to continuously improve customer experience.
- Conduct competitor analysis to identify proposition opportunities, promotional trends and customer engagement innovations.
- Ensure all CRM activity and customer communications remain compliant with Spanish regulatory requirements and responsible gaming standards.
- Work closely with Global Marketing Services and Creative teams to ensure timely delivery and localisation of CRM assets and communications.
- Support additional customer engagement and commercial initiatives as required.
- Minimum 3 years experience in CRM, Customer Engagement, Lifecycle Marketing or related commercial roles (required)
- Strong understanding of CRM strategies, customer segmentation and retention mechanics (required)
- Experience managing customer propositions and promotional campaigns within digital businesses (required)
- Strong analytical skills with the ability to interpret campaign and customer data to drive business decisions (required)
- Excellent stakeholder management and cross-functional collaboration skills (required)
- Strong project management and organisational capabilities (required)
- Ability to manage multiple campaigns and priorities in a fast-paced environment (required)
- Proactive, solution-oriented and commercially driven mindset (required)
- Native-level Spanish and fluent English (written and spoken) (required)
- Experience within iGaming, Sports Betting or other regulated digital industries (preferred)
- Familiarity with CRM platforms, automation tools and customer segmentation systems (preferred)
- Knowledge of Sportsbook and Gaming customer behaviours (preferred)
- Experience working with BI and reporting tools (preferred)
- Competitive salary
- Hybrid working: Employees can work from home up to 80% of the time with 20% of office time built in.
- Holiday entitlement
- eLearning
- Industry-leading maternity and paternity leave
- Paid time off if you have caring responsibilities
- Tools and services to help support your well-being, including support with mental health and financial education
- Gym discounts
- Comprehensive healthcare benefits
888 is one of the world's leading online betting and gaming brands, operated by the London-listed group Evoke plc (formerly 888 Holdings). Founded in 1997, the business runs the 888casino, 888poker and 888sport brands and, after acquiring William Hill's international operations in 2022, became part of one of the largest online gambling groups in the world. It is headquartered in Gibraltar, with major operational hubs in Leeds, London, Malta, Bucharest, Sofia and Tel Aviv. The company develops much of its own gaming technology and operates across regulated markets in the UK, Europe, the Americas and Africa.