Gaming Commercial Manager - Spain
Reporting to the Head of Commercial within the Spanish Business Unit, the Gaming Commercial Manager will play a key role in driving and overseeing the Gaming proposition for the regulated Spanish portfolio. The successful candidate will help ensure that the Gaming offering consistently meets the expectations and demands of the Spanish customer base, balancing long-term customer value with strong commercial performance and revenue optimisation across Casino, Live Casino, Slots and other Gaming verticals.
This role requires close collaboration with local teams across Campaigns, Marketing, CRM and Operations, as well as central functions including Compliance, Legal, Product Development, BI and external Gaming providers. Together with senior stakeholders, the Gaming Commercial Manager will help shape and execute the commercial strategy across all Gaming products and brands operating in Spain, currently including William Hill and 888. The role holder will be a subject matter expert in the Spanish Gaming landscape, customer behaviours, market trends and competitor propositions, ensuring the product and commercial strategy remains competitive, innovative and customer-centric. A key aspect of the role will involve aligning promotional and customer engagement strategies around key commercial moments, seasonal campaigns and player behaviours, while also supporting initiatives that maximise customer value and improve retention.
- Monitor daily Gaming P&L and key commercial KPIs across the Spanish market, identifying performance gaps and implementing action plans to improve results.
- Develop and evolve a compelling, market-leading Gaming proposition tailored to Spanish customers.
- Collaborate with Product teams to support the implementation of new Gaming features and enhancements aligned with customer needs and market trends.
- Partner closely with BI and Analytics teams to analyse customer behaviour, identify opportunities and translate insights into actionable commercial initiatives.
- Work alongside CRM, Site and Product teams to optimise customer journeys, engagement and long-term player value.
- Coordinate with CRM and Customer Engagement teams to align promotional strategies with KPIs performance, personalised offers and Gaming campaigns.
- Monitor customer satisfaction metrics including NPS and customer feedback to improve the overall Gaming experience.
- Collaborate with Compliance and Legal teams to ensure Gaming propositions remain fully compliant with Spanish regulations while maintaining a strong customer experience.
- Work closely with external Gaming suppliers and internal stakeholders to optimise game portfolio performance and promotional visibility.
- Conduct regular competitor analysis to ensure the Gaming offering remains differentiated and market leading.
- Support additional commercial and operational initiatives as required.
- Minimum 3 years’ experience in iGaming, Online Casino, Product Marketing, Commercial Management or related commercial roles (required).
- Strong understanding of Gaming commercial drivers and customer behaviour (required).
- Excellent analytical skills with the ability to interpret large data sets and convert insights into actionable recommendations (required).
- Strong understanding of the Spanish Gaming and entertainment landscape (required).
- Ability to translate customer needs into business requirements and commercial action plans (required).
- Excellent stakeholder management and cross-functional collaboration skills (required).
- Strong communication and influencing capabilities (required).
- Proactive, solution-oriented and agile mindset (required).
- Native-level Spanish and fluent English (written and spoken) (required).
- Experience within regulated Gaming or iGaming environments (preferred).
- Knowledge of Casino, Live Casino and Slots products (preferred).
- Experience working with Gaming suppliers and third-party providers (preferred).
- Familiarity with BI and reporting tools (preferred).
- Competitive salary
- Hybrid working: Employees can work from home up to 80% of the time with 20% of office time built in.
- Holiday entitlement
- eLearning
- Industry-leading maternity and paternity leave
- Paid time off for caring responsibilities
- Health and wellbeing support including mental health and financial education
- Gym discounts
- Comprehensive healthcare benefits
888 is one of the world's leading online betting and gaming brands, operated by the London-listed group Evoke plc (formerly 888 Holdings). Founded in 1997, the business runs the 888casino, 888poker and 888sport brands and, after acquiring William Hill's international operations in 2022, became part of one of the largest online gambling groups in the world. It is headquartered in Gibraltar, with major operational hubs in Leeds, London, Malta, Bucharest, Sofia and Tel Aviv. The company develops much of its own gaming technology and operates across regulated markets in the UK, Europe, the Americas and Africa.