Marketing Automation Strategist
Aristocrat is seeking a Marketing Automation Strategist to advance customer engagement, personalisation, and revenue growth for the Michigan Lottery’s iLottery program. This role involves interpreting business targets into scalable, data-driven customer journeys across multiple channels to ensure effective rollout and optimisation.
The successful candidate will act as the primary point of accountability for lifecycle automation performance and scalability. They will partner with marketing and business leaders to define priorities and manage the end-to-end lifecycle approach for the programme.
- Take full responsibility for the complete marketing automation and lifecycle approach for the Michigan iLottery program.
- Act as the primary point of accountability for lifecycle automation performance and scalability.
- Partner with marketing and business leaders to define lifecycle priorities and automation opportunities.
- Compose, build, and optimise automated workflows across email, SMS, push notifications, weblayers, in-app messages, surveys, and personalised website experiences.
- Leverage predictive modelling and advanced personalisation features to drive engagement and retention.
- Configure and manage complex triggers, segmentation logic, and multi-step customer journeys.
- Complete promotional and bonus campaigns within automation workflows.
- Maintain integrations with CRM, analytics, and data platforms for real-time targeting and personalisation.
- Identify and resolve automation risks and technical limitations.
- Enforce QA, testing, and launch standards for all automated campaigns.
- Build and complete A/B and multivariate tests to continuously improve performance.
- Monitor and report on important metrics, translating results into actionable insights.
- Bachelor’s degree in Marketing, Business, Communications, or a related field (required).
- 5+ years of experience in marketing automation, lifecycle marketing, CRM operations, or marketing operations roles (required).
- Proven hands-on experience with Bloomreach Engagement or a similar platform (required).
- Expertise in lifecycle marketing strategy, behavioural targeting, and campaign experimentation (required).
- Demonstrated experience owning lifecycle or CRM performance metrics (required).
- Proficiency with Bloomreach features such as weblayers and in-app messaging (required).
- Experience with Jinja or similar templating logic for dynamic personalisation (required).
- Strong analytical skills to synthesise data into insights and recommendations (required).
- Excellent communication and collaboration skills (required).
- Highly organised and diligent, with the ability to manage multiple high-impact initiatives (required).
- Self-directed and proactive, growing in a hybrid, cross-functional team structure (required).
- Health, dental, and vision insurance.
- Paid time off.
- 401(k) plan with employer matching.
Aristocrat Leisure Limited is an Australian gaming and technology company and one of the world's largest providers of gambling products. Listed on the Australian Securities Exchange and headquartered in Sydney, it designs and manufactures electronic gaming machines and casino-management systems, and runs sizeable online real-money gaming (Aristocrat Interactive) and mobile games (Pixel United) businesses. Founded in 1953, the group employs more than 7,000 people across over 20 locations worldwide. It is the largest gaming-machine manufacturer in Australia and among the biggest slot-machine makers globally.